The world’s biggest social network has become an important supplier of traffic – and revenue – to the news media worldwide. To share articles on Facebook has become an essential part of everyday life for many publishing.
Not least mobile platforms become very relevant, but it is an experience that is not always as easy to use in practice.
When you are in the Facebook app on a smartphone, and click in on an external article, it opens mostly in the app’s internal browser, which is generally slow and inefficient.
Now this change, and it’s actually a pretty significant improvement of user experience, while suppliers of content get exposed their cases in a much more exciting way.
Only on iOS yet
Facebook rolls the new format, called Instant Articles, today. It is currently limited to a number of high profile media and available in iOS.
According to Facebook using articles that are opened in the embedded browser averaging eight seconds to load, which is the slowest type of content on the social network.
Read also: Proposes Norwegian Facebook and Google tax.
Articles shown through the new solution will load up to ten times faster. It marked. Besides the presentation far more elegant. Instead of simply displaying mobile pages of the given site, Facebook version in a rich format, with support for images that can be zoomed in, audio and video that can be baked right in, as well as the DC and comment opportunities for individual items as single images case.
As of today it selected individual articles from sources like National Geographic, New York Times, The Guardian and other resourceful media displayed in this way.
It can be baked into interactive content like maps. Photo: Facebook
The publishers will have full control over the design of the articles, and the most commonly used statistical systems are supported to provide an overview of traffic.
The publishers can also post ads in the new format, and keep 100 percent of the proceeds if they sell ads yourself, or entrust the job to Facebook and retain 70 percent.
Speed it main
Early in 2014 launched the Facebook app Paper, which presented newsfeed on a richer and more visual way. It was never a great success, but gave Facebook a lot of insight into how users are experiencing this type of content. This lesson has Facebook taken in the development of the new service – although Paper will continue to be supported, according to TechCrunch.
Speed should have been the main reason why Instant Articles was developed, users who sits and waits for the content to load can begin to get bored and leave Facebook. This tests the network obviously to avoid.
Meanwhile, the service should constantly have been designed to satisfy content providers, and made on their premises.
The question is obviously about Instant Articles really want to let the media businesses reach new readers, while Facebook maintains its visitors, or whether it remains an interesting experiment.
See also: Facebook prioritize businesses.
No comments:
Post a Comment