Lerum jam, Knorrs sauces and Ajax disappear from the Rema – Aftenbladet.en

the Brewery Mack has received great attention in the last few days after it was known that the Rema select Ringnes as their “best friends” and thus throws out the competitors.

This is a part of the strategy, which was launched during the so-called “høstjakta”, then the negotiations with the chain started in the fall.

Then said Lars Kristian Lindberg, executive vice president for strategy and procurement in Rema 1000 Norway to Aftenposten that they had started a clean up in the shelves, and warned that the well-known brands were out of the shelves:

– We don’t need two kinds of salt potetchips or two types of the same jam. We need a jam with their own brand, a big seller, with additional berries, a little sugar and a organic. Delivers one supplier, we will use the rest of the hylleplassen to the special and from seasonal produce.

Out with Lerum

Now Lindberg and Rema selected. Orkla, which owns Nora, be in the shelves. Lerum, the challenger from the west coast of norway, which also produces the Rema own jams, make out, writes the newspaper Aftenposten.

Managing director Trine Lerum Hjellhaug confirms to Aftenposten on Tuesday morning.

All jams disappear out of the shops in the whole country, also in Sogn and Fjordane, where the Lerum is located.

– We have a couple of shops here close by that probably get to keep jam, ” says Hjellhaug.

Rema has previously emphasized that they should use the available hylleplassen on local food.

Is not jam their local enough?

– It is locally produced, with as much local ingredients we can obtain, by local employees. But we can only relate to the situation and hope that the Rema see that they need our jams also.

the Negotiations in the fall has been special, since the Rema in the fall said that they got to choose a manufacturer of jams.

– That they don’t chose us, we’ve known since around christmas. We hoped that they would choose us, ” says Hjellhaug.

They still have no overview of how this will affect the employees.

Also Knorr disappear

Unilever, who in Norway has the brands Lipton, Dove and Knorr, are selected to advantage for other stakeholders.

In the suppehyllene is also Orklas Toro become the “best friend”, and thus can Rema customers to look far for the green and yellow suppeposene from Knorr.

Whether or not the Rema also has opted out of the Lipton has not ^ been confirmed, but much evidence suggests that the Dove is there.

Unilever has not returned It request the last few days.

Colgate Palmolive is also opted out of the Rema.

This is confidential agreements, we are not commenting. You get to go out in stores and see for yourself eventually, ” says Jens Færden Berle ceo of Colgate Palmolive to Aftenposten.

It confirmed the director of communications, Mette Fossum in Rema 1000 facing Today’s Businesses:

– the Whole bestevennstrategien is about to take away just products. It opens for new goods, but of course it also becomes a debate about certain brands. The number of toothpastes is reduced, for example from 18 to 14, ” says communications director Mette Fossum to Today’s Business.

She adds that the purchasing terms are not the whole cause.

Uncle ben’s and Haribo

Also the well-known brand ” Uncle ben’s and Haribo are out of the heat, tells the sources to Aftenposten.

Fossum has not confirmed to Aftenposten and Rema have not responded to Aftenposten’s inquiries concerning the goods which are taken out of the shelves.