DAVOS (VG) Telenor ceo Sigve Brekke says he just got started on a marathon for Telenor. He says they will win, but if they do not succeed, they can be gone for about ten years.
In a relatively small meeting room in the Hotel Belvedere in Davos sitting Telenor ceo Sigve Brekke. The room is filled to the brim of people, who are come to hear some of the world’s leading teleeksperter consider the future. They are from General Electric, Lloyds, Kaspersky Labs, Tradeshift and WiSeKey.
And Telenor.
They tell how they established telecommunications companies in many places are about to be outdone, in niche after niche.
– Experts say 40 percent of the establish telecommunications companies are gone about ten years, ” says Brekke.
The other nods.
– It is seriously, ” says Brekke to VG after the meeting:
– We are never been hit so hard by the competition as of now. If Telenor do not have the ability to lead in the renewal that need to, we can in fact also be gone for about ten years.
– You can die as a company?
– Yes, but I am convinced that we should do it. But it’s going to be demanding.
Telenor-conflict: the Recipe for bad mood.
SNOW: Telenor chief Sigve Brekke creates a snowball in the enjoyment of getting from Oslo to a city where there actually is snow. On Wednesday morning it is reported minus 20 degrees in the swiss city.
Photo:, Bjørn Haugan, VG
– Can you explain what that meet you guys?
– All businessmodellen to the Telenor attack. So far we’ve controlled the entire chain of services, but now are challenged we of software solutions and product for the product popping up competitors who will take our markets. Previously controlled the we voice, SMS and MMS. Now comes the ever-exciting new solutions and competitors.
Here in Davos he gets the chat subject and he experiences it as liberating for the track.
– It has well been control all the time since I began Telenor-chief for a year and a half ago, ” he says.
Read also: Six of the eight directors in Telenor are gone after the Break came.
He knows very well that the media virtually every time he referred to, lists the resume-the noise, the thing about the lack of women in management, work at vimpelcom-corruption and autumn batalje where Telenor chairman of the board Gunn Wærnes would get rid of the Break.
– Some others: You started with over 20 in the top and cut now to 12. Do you take self-criticism for having filled up with too many when you took over?
– No, it was absolutely necessary. I have plans to build one of the world’s leading global telecom companies, and it was totally necessary to get with all parts of the company, so that together we could build a common global strategy. Now that we have created the understanding and the platform, was the next natural step to cut down to twelve top executives of the four areas that we will focus on: Scandinavia, Europe/Eastern Europe and the mature and the emerging markets in Asia.
Read also: This is the break off career
Admit India-flop
– Now you have burned off 26 billion in India and the best bid is at three billion; you run the risk of losing 23 billion. How came you wrong?
He is silent. India bet was his baby, where he as the then Asia manager placed great prestige on success. Now he takes self-criticism.
There are two reasons why we do not succeed: the Competition was very tough and revenues fell dramatically. At the same time, the prices of new licenses sky-high. It is a bad combination.
– that makes you lose money and cannot afford to invest enough to turn it around: You have to sell you out?
It is unpleasant, but we still look for solutions. It is not positive that we can not offer data services to customers, because we can’t afford such licenses.
India-plus
But he says that it is a part of India-investments that cannot be measured in money.
” We have really succeeded in Myanmar, because we largely transferred to India-the concept there. Where it has been a success. It is caused by, among other things, that many were from India to Myanmar.
– You are involved in a hitherto unknown case, where Økokrim are connected, where there is suspicion of economic crime in a country you are involved in?
We went to the police in this country, with our suspicions. Then we’ll see what comes out of it. We have promised the police not to say anything, because of the investigation, so I can’t say anything about.
– Not good at all
– your Company in Bangladesh has sponsored the special forces who are used against their own employees, who strikes to be able to organize themselves?
I do not think it is good in all, but also it was found through its own investigations that showed that there had been a breach of our code of ethics.
the Breakout will be able to go into the story for several issues, but he will at least go down in history as the toppsjefen who refused to go by then the chairman would that he should do it.
vg’s Astrid Maeland commented: the Recipe for bad mood.
So can happen in småselskaper, but Telenor is not a pølsebu: Feud happened in the state dominated telegiganten in the autumn of 2016.
– do you Understand that people am baffled that toppsjefen will be seated when the chairman asks you to go by?
silence again.
I acknowledge that it was demanding and that it was a tough fall. We discuss several themes through the process and I consider that an overall board expresses full confidence in me. And: We have agreed on a very good digital strategy should be able to make us a global win.
Per Valebrokk commented: Sigve Brekke have to go by
– What have you learned from this process?
– To all the time have full focus on that we should be better. Ensures you for it, so it’s easier to get people with them. So is it that we have had several issues with violations of our privacy, as we could be for without. But also where it is to lead the way in order to avoid such unfortunate cases in the future.
there Are circumstances that are not clarified, which makes that you risk the new distrust?
– No, our review has been thorough and ended with the fact that the board has full confidence to me.
– How is your relationship today to the chairman of the board Wærsted?
– We have an excellent relationship. We have cooperated well and I know I have full confidence in her.
Wærsted about the Telenor feud: I grieve to have covered in the board of directors
Internal support?
– Four of the twelve in the new management team are women. Is that good enough?
” We are working purposefully to get the skilled women in top management, but as important it is to get the levels below senior management. Among our top 600 leaders, the share of women is 34-35 per cent. The proportion, it is important to get up.
– did you Experience to have the confidence internally among the employees; there was a lot of murmur in the last year, when four of the senior officers had to go after work at vimpelcom-case?
Several of them are no longer with the corporate management team. I’m the first to say that it was the result. I know that such a thing often does not build confidence in a good way, but I think we have made a platform, management and plan now, which means that we together will win the new markets and positions.
Read also: Here is the new Telenor-management
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