the Company says that the increased number of subscribers with 7,05 million in the quarter, and that 1,93 million of these came to the united STATES.
Netflix is among other things known for offering tv series Stranger Things, Narcos, Orange is the New Black, House of Cards and Lilyhammer.
the Company did in advance predicted an increase in the number of subscribers globally to 5.2 million, and that of 1.45 million of these would come in the united STATES, approximately in line analysts ‘ expectations, according to CNBC.
The last few years, tv viewing over the internet taken market share from traditional TV channels, among other things, because the viewers immediately get access to all the episodes, won’t have to look at the advertisements, and because the selection and quality of the series that are offered has increased.
– The next decade will be even more amazing and omveltende when web tv becomes larger than the linear channels, and we strive to continue to be a leader, writes Netflix in a message to shareholders.
Netflix stock rise sharply in the etterhandelen, and half an hour after closing on the New York stock exchange is them up 8,71 percent. You can follow the share here.
the Company’s shares have risen a lot over the past few years, from under 10 million in 2012 to over 130 million now. Only in the last year the stock has risen more than 25 per cent.
Online tv services have avfødt the phrase “binge watching”, it will say to see many episodes in a series one after the other, an expression that can be translated to, for example, “feast tv” or “seriesluking”.
In the third quarter of last year increased the number of Netflix subscribers with 3.6 million, which was more than expected.
Now waiting the company that the number of subscribers globally will increase by 5.2 million in the first quarter of this year.
Stronger quarterly
Netflix was 17,4 million more users in forfjor and 19 million more subscribers in the last year, and has now 93,8 million users. There is a growth of 63 per cent in two years.
the Company’s earnings for the fourth quarter was 16 cents per share, and thus higher than the expectations of 13 cents per share, according to FactSet, and 15 cents per share, according to Estimize, according to Marketwatch.
the Turnover was of 2,47 billion dollars, in line with the expectations from an average of analysts who follow the company.
the Result after tax was nok 67 million dollars, while the company had expected a profit of 56 million dollars.
Increased competition
Among the company’s fanatical competitors in the market for online TV-series is HBO, owned by Time Warner and, among others, offer the series fantasy series Game of Thrones.
Other important competitors are strømmetjenester from Amazon and Showtime, as well as Hulu, owned by Fox, Disney and Comcast.
Netflix is still dominant in this market. At the end of the third quarter, the company had 86 million subscribers in 190 countries, 47 million of them in the united STATES.
Produce a lot of even
The last four years, the company has bet heavily on self-produced series. Netflix said in the autumn that it had plans to produce around 1.000 hours of original content in 2017, up from 600 hours in 2016.
Netflix has so far avoided a model with reklamefinansiering, but has been forced to increase prices, something that may have gone out over the growth, according to the website Marketwatch.
the Company, which got from to send out the DVD movies in the mail to become a global strømmegigant, announced Tuesday that it has lured the comedian Jerry Seinfeld, who is hereafter to make the series Comedians in Cars Getting Coffee exclusively for Netflix.
Climbs on the list
the Company assesses the success of his series by considering the ratings against the cost of creating the content, but also for quality criteria such as how much media coverage you get, and whether a series or a program from prices that can strengthen the brand and the ability to attract talents.
the Company won nine Emmy awards and received 54 nominations in the year.
Netflix has also come closer to consumers in the united STATES, and is now number five on the merkevarebyrået MBLMs list of the americans belonging to the various brands in 2017, up from a 25. place the year before. The list is topped by Apple, Disney and Amazon.
Netflix is the new Amazon, type MBLM.
Netflix has risen and become a central intimate brand, and is about to become a considerable power, writes the agency.
PREFERRED BRAND: Netflix has jumped to fifth place from 25. place the year before on the MBLMs list of the brands that are closest to the heart to the americans in 2017.
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