When Rema chose “best friends” does it mean that the other is not quite so good friends. A number of goods are no longer to be found in Rema 1000′s shelves from February.
the newspaper Aftenposten wrote on Friday that the breweries Mack, Hansa Borg and Aass are among them become difficult to obtain in the Rema. In addition, Christianssands Brewery (CB) is affected. Goods from these breweries will only be to get in local shops, not in the larger areas, such practice has been until now.
In the course of the weekend was the closest folkeopprør against Rema on Facebook. More writing on the Rema Facebook page that, if not Rema takes into Mack again, is it “bye-bye Rema” or “no Mack no Rema”.
One of the most dedicated, is the chief of staff for the Labour party, nordlendingen Hans Kristian Amundsen:
director of Communications, Mette Fossum answer Amundsen on Facebook:
Meet the Rema in the afternoon
Mack-chief Harald Brederup is glad for all the engagement in social media. He confirms to Aftenposten that the case is dramatic for the local brewery.
– We will meet with Rema in the afternoon, so we’ll see what happens. There will be no change in the agreement we have now, this goes out over our reason for being, ” says Brederup.
The past year, Mack has been to get in all the stores of Rema. Now it looks like it will only be in the north one can get his products.
” We have had almost 30 per cent growth in volume last year. We have upsized to deal with the growth and got no indications that we should not continue cooperation with Rema. Only after that “best friend agreement” was entered into with Ringnes, we got put us to the negotiating table, ” says Brederup.
He adds that he understands that to be nationwide in Retail not a right they have, but they are disappointed that they are out from all the counties except the county of Troms.
In addition, there is very limited selection of our products where we are allowed to be inside, ” he says.
Who will win the people? Rema or Mack?
the Battle for space in the ølbutikkhyllene is a test of whether there is a Rema 1000 or Mack-beer which is the strongest among the people in the north, believes markedsføringsprofessor Lars Erling Olsen, a professor at Oslo university College. He looks with excitement at how ølstriden progresses further.
– There are customers in the other end. The reality is that customers have less choice. Here comes the markedsstyrken to Rema in. People will accept it or not? If Mack has a sufficient markedsstyrke, people will stop shopping at Rema 1000, he says to NRK.
Whether or not the customers have other stores to go to in the near, will have something to say for that choice. Availability and price are still most important for the choice of grocery store.
But I am baffled that they put out with so many customers. There is a lot of identity in the beer, ” he says further.
Will probably as the chairman of the board
Prinsippielt seems Mack-director Haakon Brederup this is so problematic that he has notified that he is showing his position as chairman of the board of Bryggeriforeningen at your disposal.
First and foremost, I am the leader of my own factory and I can’t represent both Mack and Ringnes in a case like this, ” he says.
He responds most of the prinsippelle in this case, that the decision was taken before they sat at the negotiating table.
Annoyed is not a word teens would use
Carlsberg has all its products on the shelves in all of North Norway. Our products have stood side-by-side. Now you get a big player the opportunity to block consumer choice, ” he says and adds that he probably will take this up with the Competition.
He uses the words as a declaration of war when he describes the situation Mack has come in.
one year we are inside in the heat and gearing up. Next year we are out in the cold with a limited sortement in one of Norway’s counties. It is to be incised out, ” he says and adds:
Rema is annoyed at us and how we have gone out in the media. Annoyed is not a word teens would use if the situation Mack has come up in because of the Rema.
Rema will stand out
Already in October said Rema that they wanted to concentrate more on the “best friends” and that it would mean that a lot of brands would no longer be to be found in their shelves.
- Read also: are you Wondering who determines which products in the shelves to the competitor Norgesgruppen? It is this man.
at the same time that the breweries have to look far for Retail stores, also has snacksprodusenten Kims and Coca-Cola got the message that they are out in the cold.
This is just the start of sorting out the Rema shelves, should we believe Lars Kristian Lindeberg, executive vice president for strategy and procurement in the Rema.
He has previously said to Aftenposten that they are working to create stores that stand out from the other stores in Norway. A way to do it, is to make sure that when suppliers have similar products, one of them out to give place to something else.
The four walls that make up the store, doesn’t move much that way in the short term. It will say that we have the square meters space we have, and must rather work with to fill this space with something that differentiates us from our competitors.
– Now have Mack-the management created an enormous commitment, but in my view also unnecessary uncertainty by conducting negotiations in the media, ” says Lindberg as a comment to Mack-the noise.
He believes they have a good dialogue with the customers all over the table, also Mack.
– But now I must light a bit on the veil. Mack has increased prices overall by approximately 25 percent, which is 10 times more than any other provider, ” he says and points out that they have promised customers the lowest price.
He adds that he has said that Mack should be an important actor in them and hope a good solution when they meet in the afternoon.
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