In a press release, writes Rema 1000 that they still want to sell Mack-beer in the three northernmost counties. The same applies to other well-known beer brands in their respective regions.
– Beer arouses emotions. Most people are just as patriotic for their beer as for their local football team. We have great respect for. Therefore we want to assure the town that they still will find their Hansa in RETAIL stores, østfoldingene his Castle, trønderne its Dahls, Nordlandspils will be provided in Bodø, drammenserne to get their Aas and in Kristiansand you will find CB. In the same way the northerners get their Mack on REMA 1000 – if Mack will, ” says Lars Kristian Lindberg in REMA 1000 in the press release.
– Forbrukeropprøret in the North has played a significant role here, ” says the director, Petter Nome, Bryggeriforeningen.
It is still unclear how a possible agreement between Rema 1000 and Mack will look like. The parties sitting in the meeting on Monday afternoon, and Aftenposten has not yet received comments from Rema 1000 beyond the press release.
But how far does the Rema actually in turn?
the Brewery Mack notified of possible layoffs as a result of that food chain would give the beverages their far less space in the shelves. With dagligvarekjedens new strategy would goods from many of the large, regional breweries only be found in selected local stores, not in larger areas, such practice has been until now. Rema 1000′s new strategy was met with strong reactions and great commitment, especially in Norway, Norway.
the newspaper Aftenposten has been in contact with a number of people in the bryggeribransjen. Several people think that it isn’t so much new in the press release of the Rema. They wonder how much dagligvarekjempen has turned, after all.
– I understand that they don’t say as much again, ” says Christian Aug. K. Aass, executive director of the Aass in Drammen.
For our part, we are still in negotiations with Rema, negotiations, it is difficult to cause in the media. But it is important to bring up that we alone can not change the Rema strategy with fewer goods, ” he says.
- Rema does not live by to buy the beer but to sell
Rema has selected a best friend who is Danish. Carslsberg is a Danish actor, who owns a bl.a. Ringnes and High. I want to believe that the norwegians still want to support Norwegian jobs, Norwegian industry. And that they know who it is that stands behind ølproduksjonen. Ringnes has had 40 different general managers over the last 25 years, we’ve had two, ” says the director Aass.
It is also important to remember that we live to sell beer, not to create it. Rema live to sell beer, not to buy it. It is the consumer who is the boss. I appreciate all støtteerklæringene we get now, ” says the Aass.
- Forbrukeropprøret has played a substantial role
Director Petter Nome, Bryggeriforeningen will be careful to comment on the latest developments.
– Competitive relationship between the breweries I shall not comment on, but it is clear that the situation is ugrei, ” says Nome to Aftenposten.
- When the member companies races against each other in the media has the industry a problem. It is important that we now come further, ” he says.
- do you Have a general comment to the current situation?
It is interesting to see that the Rema himself now points out what a huge identitetsskaper beer is, and how strong the loyalty is to the local brewery.
What do you think has been the most decisive factors when Rema sends out a press release like this?
Rema says that it is the consumer who is the boss. And here forbrukeropprøret in Northern Norway played a significant role, ” says Nome.
Want to get into more microbreweries
the Background for that many Norwegian bryggerivarer should out was that Rema has entered into a so-called “bestevennavtale” with the Danish bryggerigiganten Carlsberg, at the same time as dagligvarekjeden will make room for beer from microbreweries.
Our ambition is also to get into 19 microbreweries in our shops in the course of 2017. continues Lindberg in REMA 1000.
REMA 1000 encourage microbreweries to contact us if they want to get into the local store with his beer.
market experts are skeptical: the Fear that Æ send Rema in in dødsspiral Claim ølstriden with Rema forcing Mack to layoffs May be the end of Coca-Cola in Retail stores Mack-trailers races against Rema
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