“current price” is a regular column in the Evening Post’s financial and career magazine.
The importer of Camel was Conrad Langaard AS, established in Oslo right back in 1854 and was the first company that manufactured cigarettes in Norway.
American Camel was indeed an import product. Six years before the ban on tobacco advertising was introduced in Norway, was advertising in no way unusual.
The turning point
Something was still about to happen, says Una Johanne Engmark, as last year submitted his thesis on tobacco advertising. In the 30s people used the health benefits of smoking as a selling point. In the 50s said they did not direct that it was healthy to smoke, but connected instead Smoke healthy activities.
For example, it was urged “to take the cigarette out on tour.”I 1964 researchers found a link between cancer and smoking. It changed everything.
– Surgeon General published realized that one could not ignore health hazards, says Engmark.
Twice as expensive
After the health risk were known, a study from the United States that the tobacco industry failed to depict cigarette smoke in their ads.
– It was concluded that it was probably an grips to hide health culprit, so do not mind the led to smoking’s negative consequences. In my analysis of Tiedemann ads I found similar design changes, says Engmark.
In 1969, cost a 20-pack of Camel filter 5.20 million. It corresponds to 43 million today. Adjusted for general inflation, we can thus say that cigarettes are more than twice as expensive today. A 20-pack costs almost 110 dollars.
Conrad Langaard AS, which is now owned by Olav Thon Group, is also Norwegian importer of Camel today. The company did not want to comment on this matter.
Read more:
No comments:
Post a Comment