SAS went with a modest overskludd in the previous fiscal year, for the first time since 2007.
This year there are red numbers again on 918 million Swedish kronor. SAS boss explains this with a grueling competition and price pressure.
A turnover of nearly 11 billion Swedish kronor gave a deficit of 450 million before tax for SAS in the fourth quarter. For the full fiscal year was taped twice as large 918 million.
The result is CEO Rickard Gustafson to launch another sparepakke: First 300 new positions removed by collecting all commercial activities in Sweden . Secondly he warns that there will be a new savings plan that will cut the group’s expenses by 2.1 billion SEK, with full effect from 2017.
It should be a review of the entire business, including management, ground crew and a restructuring of the fleet.
Long Route from Norway must wait
While the group should cut hard, also launched initiative plans – including on Route front where the company today makes it clear that from September next year will open a new Asia-route from Stolckholm. It will go to Hong Kong five times a week. SAS currently has three Asian long routes, they go from Copenhagen to Tokyo, Beijing and Shanghai.
The company also plans to launch new long route from Oslo, and the only thing that is clear is that it should go to the United States. It should according to SAS’s original plan was launched in September, but has been postponed.
Now expose it again, and according to information officer Knut Morten Johansen SAS is the intention to publish new long timetables for spring next year.
– This means that the route will not start until 2016, he confirms to Aftenposten.
Business travelers are the main focus
SAS dishes is becoming more of its focus on the traveling the most, the SAS terminology means those traveling five times or more a year. During spring set redecorated longhaul into traffic, and SAS invests heavily in its new business class.
To further care business market heading SAS until an old acquaintance from the time the company operated with its Euro Class Company Launches a new lounge concept called Café lounges will be located at the end and that will give Passengers opportunity to grab a cup of coffee and browse the web while waiting for departure.
Aftenposten also to plans to expand Lounge offer. Foreign lounge at Gardermoen will almost double in size, and moreover there will come lounger by several of the country’s airports. This applies to large in southern Norway, but also at airports in northern Norway – probably primarily in Tromso.
Continued fierce battle for customers
Revenue in fiscal year that was ended in October totaled 38 billion Swedish kronor. The operation resulted in a gain of NOK 153 million, while the same period last year ended with an operating profit of 2.6 billion.
– SAS has fulfilled the promises of greater efficiency, which has resulted in lower costs. Meanwhile, passenger growth increased and planes are fuller. Nevertheless, revenue is affected by intense competition and price pressure. This trend is expected to continue, says SAS CEO Rickard Gustafsson.
– To meet the challenges and enhance competitiveness, we implement austerity measures that will provide a gain of 2.1 billion Swedish crowns when they get full effect 2017 says Gustafsson.
The result stands in sharp contrast to last year, which ended with a surplus of 1.65 billion before tax. Turnover was then at 42.2 billion.
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