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And this time, it is not expensive luxury.
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Billigkjeden TGR is the fastest growing chain in the Uk, according to Virkes fresh handelsrapport which will be presented on hovedorganisasjonens handelskonferanse Wednesday.
Since its establishment in Norway in 2011 TGR’s gone from zero to almost 200 million in revenue.
TGR is approaching the 40 shops in the Uk, but has plans to grow to 56 shops in the course of the next two years.
– It is good to hear that we are vekstvinner. We are not so much promotion in the press – we have always been “the grey man”, says Finnur Magnusson who is the managing director for TGR Norway.
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It special with TGR is that only 30 per cent of the goods in the shelves are fixed, while 70 per cent is rotated on an ongoing basis.
our Range is a bit different than in the other. We run campaigns twice a month. Each month we get into 300 new products, ” says Magnusson who even owns half of the Norwegian business.
See the list of chains with the largest growth months in the case.
Out from Copenhagen has the chain expanded to most european countries, the united STATES and Japan. In several markets are presented the Tiger or Flying Tiger Copenhagen.
the Chain was established by the dane Lennart Lajboschitz. Today, he owns 30 per cent of the chain, while the fund EQT owns the rest.
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TGR has found its niche within the housing and the series of kitchenware, spices, play, care products and kontorartikler.
Johanne Kjuus, which is Virkes fagsjef for trade, believe the changing range is one of the success factors of chain.
The Danish chain hitting on the design. The danes do not have as much of their own commodity production, but they are skilled at the wholesale and retail trade and are capable to operate efficiently, ” says Kjuus.
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High on the veksttoppen is also another Danish chain within a wide range; the Sisters Grene. Both the chains pull against the shopping center and pedestrian streets. The christmas season and Biltema, which is also inside on the leaderboard, however, is often to be found in the “big box” and in handelsparker.
Read more about the “big box”phenomenon here: Handelsvekst in the box
Kjuus points out that the chains within a wide range can in differentiate themselves even if they are equal.
They offer different brands, quality, different niches and offer engaging products. Therefore, be perceived they not as major competitors.
Kjedevinnerne
These chains are vekstvinnerne in the period 2011-2015.
| Chain | Gj.mean change in % per year |
| TGR | 160,5 % |
| Norrøna | 39,1 % |
| Kitch’n | 37,1 % |
| Søstrene Grene | 35,6 % |
| Hoyer | 28,0 % |
| Christmas season | 22,9 % |
| Bjerke | 21,9 % |
| Change | 21,2 % |
| Teknikmagasinet | 19,5 % |
| Bolia | 19,0 % |
| Stormberg | 18,9 % |
| Megaflis | 18,8 % |
| Mike & Julie | 18,6 % |
| Torshov Sport | 17,1 % |
| Biltema | 17,1 % |
| Elektroimportøren | 25,6 % |
See the full list of vekstvinnerne and losers in Virkes handelsrapport here
New episode of finansredaksjonens podcast:
interest rates are abnormally low, and economists have no filla no idea why. The DNs utgavesjef Terje Erikstad and makrojournalist Einar the Norwegian university discusses with the finansjournalist Marte Ramuz Eriksen what to get Øystein Olsen and other sentralbanksjefer in zen.
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