Mæland sit obviously with the wrong basis, and have not taken the time to call us and ask what is our side of the story, ” says director of communications, Mette Fossum in the Rema to E24.
To the Rema surprise, said Norwegian trade and industry minister Monica Maeland on Tuesday that she has the understanding that many are unhappy with that Rema among other things, terminated the cooperation with major vendors such as Mack and Lerum. The products will still be sold locally, while Lerum-the juice stays in Rema shops.
– We must act where we find the goods we want. I encourage you to switch store if you are unhappy, ” says Mæland.
Fossum is not merciful to næringsministeren for the statements.
– It is very special that a Norwegian trade and industry minister goes out and mixes in the negotiations between the two parties in the business sector. She can’t possibly be well enough informed. We will still have Lerum-juice in all of our shops. What we do now is to clear space for local suppliers, and then, it is clear some are acidic, ” says Fossum.
– But that a minister’s want to meddle in it, I have not seen before.
Maeland about Rema-case: – Swap shop if you are unhappy
Mæland meets Rema Thursday
Mæland oriented in a statement this afternoon that she has sat in meetings with interesseorganisasjonene NHO Food and Drink and Dagligvareleverandørenes association (DLF). Maeland said that there is broad agreement that competition is demanding.
Fossum believes Maeland have misunderstood by thinking that the Rema contributes to more difficult times for suppliers. She believes that the Rema, on the contrary, improves the competition in the leverandørleddet by removing the larger players to open hylleplassen for smaller manufacturers.
– for example, We will have smaller microbreweries that can fight against the medium-sized breweries. It is something the Norwegian Consumer council have supported us. We feel misunderstood in the debate. This is actually about to do competition differently. When does it feel very special that a minister commenting and practically says that people need to switch store, ” says Fossum.
head of communications in the Ministry of industry, Trond Viken, replies that næringsministeren do not add up in which vendors Rema buy goods from.
– But Maeland encourage each of us to use the power we have as consumers. She calls to swap shop if you are unhappy. Mæland will have a meeting with Rema on Thursday, he says to E24.
the Meeting with Rema was agreed on Tuesday at Rema’s request, according to Viken.
Consumer: – Not necessarily a negative
medical director for trade, Gunstein Instefjord, says that the Consumer is pending to the Rema best friend strategy.
– It is not necessarily negative that the shops are different. If Rema is to succeed, they must have the goods in store as consumers will have. It is our message, he says to E24.
He would like Mæland wants, that Norway got more nationwide matkjeder, and describes the competitive situation that is a concern.
It is a feature of the dagligvaretilbudet in Norway that the stores are similar. Even if you have several stores to choose from, it’s much of the same range. The Rema takes grip, comes as no surprise after they became the smallest player in the retail market, he says.
Should they succeed, they must have the goods on the shelf that consumers want. We see it goes out of popular products, and we are excited about what is coming in.
Lerum-jam on the way out of the Retail-stores
Kundestorm in social media
Consumers have raged in the social media and said that they will stop shopping at your nearest Retail for the one contractor after the other must remove the brands from the Rema.
in Particular, this quote from the executive vice president for strategy and acquisitions Rema, Lars Kristian Lindberg, provoked E24s readers:
“We don’t need two kinds of salt potetchips or two types of the same jam.”
the Statement fell in October, when Lindberg released the best friend strategy, and the last week it has become known that both the Kims and Lerum-the jam will taste the negative consequences of the strategy.
In social media takes more to prepare for that the consumer needs to decide which goods will be in store.
Lindberg asking customers to smear themselves with patience, and promises that new products will come in the shops in the course of the year.
Some options will always create reactions. We want to take a retningsvalg, and offer more variety in the overall market. Consumers can not take a position on what they don’t yet know is the option, he says to E24.
– It is spissformulert, the customer is still the top boss.
Rema ceo Ole Robert Reitan and innkjøpsdirektør Lars Kristian Lindberg in Rema 1000.
Understand the uncertainty
Lindberg tells that products that Urge, Sprite, and Kims out to address the criticism that Norwegian grocery stores are the same, and that the range is narrow.
Right now visualised pieces. Of course then someone will get less revenue with us, while others get opportunities they would not have had otherwise. It will eventually get examples on that it comes the unique products.
Lindberg is fully aware of the fact that the grocery engage people, and that the changes are creating uncertainty.
– It also creates a part of frustration if people are not familiar with the strategy or this is portrayed one-sided.
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