Trade
Months with vekststagnasjon is covered. Now Rema strategy ready to turn back in the retail market.
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Ole Robert Reitan had in advance promised “one of the best English grocery store has seen.”
The last few months the market has been waiting for how Retail should respond to last year’s weak development.
the Answer is kundeprogrammet “Æ”. The attention around its launch has been great and speculation has gone wild in several directions.
Behind the “Æ” is a new prisdynamikk. Using an app to Rema communicate better with customers and provide lower prices on the goods the customers trades most of the.
The new prispolitikken provides ten per cent cut on the goods each customer buys most often, as well as ten percent discount on fruit and vegetables.
– This is not just an app, but the key to the personal awards, ” said Rema director Lars Kristian Lindberg when he launched the new service.
comes after the Kiwi and Coop
the Competition Coop and Norgesgruppen have in a long time communicated digitally with their customers through kundeprogram that Coop card and the Trump.
So far, the Rema maintained only low rates before they are now launching a kundeprogram, Lindberg went high out and promised the competition sleepless nights.
“Æ” that means our clients decide their own priskutt based what they buy a lot of, not what the store sells a lot of. Self-catering price tags to get Retail back on the offensive. We shall take back the lead in the Norwegian grocery store, ” said Lindberg.
For the Rema was last year characterized by no-growth and weak development in market shares, salgsrykter, settlements with suppliers, masseanmeldelser of the competition søndagsåpne shops and a sperrebåndsstrategi that went so far that it eventually started to grumble in the trade unions.
Ole Robert Reitan would not even give interviews during the kjøpmannsmøtet.
Nearly 600 merchants participated in the meeting at a conference centre at the Airport Wednesday afternoon.
last Year gave almost zero-growth in value, while the Rema have insisted that they have sold multiple items and has had a positive performance.
Rema and Reitangruppen can still demonstrate good economic results. Reitangruppen had a profit of nok 3.1 billion before tax in 2015.
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