Nordic Semiconductor is headquartered in Skøyen and has specialized in microchips with extremely low power consumption. The company makes the core technology in mikrofyr, in English called ibeacons, which are tiny radio beacon that can fit in a bit thick sticker.
The company uses including this products in pulse monitors their, delivering increasingly good My survey.
The Norwegian company has been one of the champions of the international Bluetooth Smart standard for many years. Now work out to really produce results.
Revenue in this segment comes in 2014 is likely to be three times as high as in 2013, when the company sold 200 million units.Used by Norway Trade Fairs
– We have created an app for Norway Trade Fairs talking with ibeacons at the fairgrounds, says founder and Head of August Flateby in Shortcut.
Those who use the app on the trade fair, get messages when they are near of exhibitors who have these lighthouses.
– Currently running no man of force to obtain this technology, but we have great faith in it. It has worked very well where we have tested it says Flateby adding that the possibilities are endless when you combine this technology with an app.
Bluetooth Smart is only the latest edition of the company have worked with in all years. Overall, Nordic Semiconductor sold a total of one billion small radio transmitters, since some students at NTH founded the company in Trondheim in 1983.
Cheap to make and use little battery
The company does not produce pieces on own factory, but is responsible for all design.
A mikrofyr is a tiny chip with both the radio transmitter and a small computer. Other producers are adding a battery and various customizations, and packages them into their own products with their own brands.
Here tests Aftenposten lighthouse.
Chances are that you already have a product from Nordic Semiconductor – without knowing it.
An important reason for the huge sales figures, is that production costs are minimal. A complete core to a mikrofyr from Nordic Semi, which now often called, costs 1-2 dollars when ordering enough of them.
Only during the first half of 2014 sent Nordic Semi out 10,000 development kits (SDK ). An SDK contains mostly a business needs to create a new product with a mikrofyr in.
Not all development ends in a separate product, but sales and marketing director Geir Langeland believes there is realism in it when he estimates that businesses worldwide will launch several thousand separate products based on their mikrofyr only during a half years. Typically it takes a year from the producers start working product on the market.
Pilot Project initiated the museum
Also the Norwegian company Wisdom Hare Tonsberg working with this technology and says to Aftenposten that Norway currently at the leading edge.
– We see that maybe the US is far ahead in the area. There are some major who is running and when such large companies first rolls out, then it happens much at once, says founder and CEO Einar Myreng Wisdom Hare.
Although he works with more ideas including museums and in service.
In the premises of the Nordic Semi is a small selection of some tens of such products on display:
- Here we find a helmet that can send out data when it goes into the ground.
- Another place stands a fork child alerts when they eat too fast.
- A remote trigger that lets you take a selfies without touching your phone look we on another shelf.
- There yatzeeterningene which even record what they land on and communicates with an electronic yatzeeblokk in a smartphone.
- Alongside stands tennis racket which measures the strength of battle Your and obviously toothbrush that makes brushing to a computer game,
- not to talk about the transmitter which allows you to train in 1000 hours before you need to replace the battery.
- In addition, there are dozens of computer mouses and keyboards.
But this is just a cautious start, think corporate hopefuls. Coffeemakers notifying relatives if an elderly person has not made up coffee normally one day and Cart which tells the shopkeeper where customers go, are just some of the countless possibilities.
The secret is little energy
– We believe a typical man is going to surround himself with 10-20 products containing this technology, says Geir Langeland.
The secret of success is mikrofyrenes ability to use la v bandwidth. A normal Bluetooth chip sends out 1600 messages per second – just to keep the link to another device up. It is not sensible, if you try to do is send for example the temperature in a room. When there are more than enough once per second.
– There is a big difference on a product that must be recharged once a year and once a day. Having a clock that needs to be recharged every day is totally unacceptable for me, at least, says Alf Helge Omre Nordic Semiconductor.
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