The price of this fish has risen much more than salmon – OBI Online

The price of Norwegian salmon is still high. With an average price of 58 kroner per kilo, the export value in August, 42 percent higher than the same month last year. For the Norwegian trout, the value doubled, according to the Norwegian Seafood Council.

– In August, export prices fell by around 8 million. Demand for Norwegian salmon is still high and volumes increase. We also see that the trout is strengthening its position in several markets, says communications director Geir Håvard Hanssen Norwegian Seafood in a message.

According to analyst Paul Aandahl the Norwegian Seafood Council has not inflation salmon reached consumers fully.

– despite the high export price continues consumers in Europe to buy Norwegian salmon. However, we see a change in the consumption pattern of consumers, who now buys salmon more often, but in smaller quantities at a time, says a sizeable share.

– Looking at price developments show that faster for fresh salmon, with a low degree of processing. While commodity experiencing large inflation experience consumers currently a relatively weak growth in the consumer price. This is mainly due forhåndsinngåtte contracts, especially in process products. In the long term enough price increase to a greater extent be transferred to consumers. Then time will show how far consumers are willing to stretch to catch salmon on the dinner table, says a sizeable share.

New trout markets

Russia was long the important market for Norwegian trout. The industry faced therefore significant challenges when this market was closed as a result of import stop in 2014. In the period after the closure was made a considerable effort to find new trout markets.

– Norwegian trout fell in price when the Russian market was closed, which meant that exporters had to go through a demanding turnaround. Today we see that the trout have got more legs to stand on the new markets in Europe, USA and Asia. Furthermore, we see that prices are up. Now get the exporters paid for the good marketing work they have done in recent years, says Hanssen.