Trade
Luresalg and B-goods or just a great opportunity for førjulsshopping? Now is kjøperushet on Black Friday has become so large that the police must be inserted to keep order.
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We have set up shuttlebusser, has 30 security in place and has allied us with the police, ” says Einar Sørland who is head of the Norwegian Outlet in Vestby.
In the last year, in addition to the aggressive mood as the brand shops in Vestby opened the doors.
He admits that they were taken slightly on the bed in the last year.
It’s like Karl Johan, 17. may – kjåka full. Still opt people back that they have made the most of the christmas shopping. I think that many get taken away from a good gulp before christmas with this practice.
Not only b-goods
DN mentioned earlier this week how the big elektronikkjedene adapt their logistikkmaskiner to the american shoppingfenomenet.
Elkjøp-chief Jan Erik Semlitsch rejected that it is only is the B goods that are retrieved from the warehouse on Black Friday.
The first year, it was just the cheapest goods that went out, but now it also has far more of the expensive goods than expected. The proportion of flat panel tvs 55 inches and up are bigger than usual, so there are many acting premiumvarer too, ” says Semlitsch.
At elkjøp’s Megastore at Lørenskog is the queue at the crack of dawn in the morning.
– People use to go relatively overboard, ” says Øystein Schmidt who is the communications manager for Elkjøp.
See a kapasitetsgrense
At Norwegian Outlet in Vestby is the goal in the year that the 44 shops will pass a million in the snittomsetning.
– Salgssmessig is Black Friday as a whole månedsomsetning for an average shopping center, ” says Sørland.
At Vestby were the phenomenon introduced in 2010. In the ensuing years, there was a formidable increase in sales. In 2013, there were major breakthrough with 55 percent increase, but now he expects the growth levels out.
– It is a kapasitetsgrense for what we can get out of it.
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