It was in connection with today’s presentation of the Orklas financial results for the fourth quarter that the ceo hit with the little “stunt”.
He could tell that he had promised to ask in the Grandiosa T-shirt if sales of the popular frossenpizzaen increased two quarters in a row, measured against the market, or throughout the year.
answer Key is that the market share was higher both in volume and value in 2016 than the year before.
We have had and have a very high market share within frossenpizza, and it is difficult to defend high market shares over time. But we had growth in 2016, and we are very pleased with, ” says Ruzicka to E24.
the Ceo stated that Orkla sold 24 million Grandiosa pizzas in 2016, and that the company for the first time sold Grandiosa for more than one billion in the course of one year (measured in forbrukerverdi).
” We have had a gradual fall in the market share within frossenpizza, but this levelled out towards the end of 2015 and we have seen the increase in 2016. Grandiosa has had a share of around 50 per cent of the frossenpizzamarkedet in Norway, and this proportion has increased by 2.5 percentage points, ” says Ruzicka.
T-skjortemarkeringen came after what he reviews as a bet with Orkla Foods.
DEFAULT: president and Ceo Peter A. Ruzicka of the River in normal jobbantrekk.
– It’s just a fun gimmick, ” he says.
For the sake it may be added that Ruzicka normally set on resultatpresentasjonene in a dark suit and tie, as most of the other konsernsjefer.
increase in profits
the River reported moderate organic salgstilbakegang within the business area Orkla Foods in the quarter, but the period gave still increase in profits as a result of cost reductions and structural growth.
For the year increased Orklas revenue from foods with more than 2.2 billion and 15.4 billion.
Solid profit growth for Orkla
At the group level record Orkla progress on both top and bottom line in last year’s final quarter.
the Result for the year was 1.107 million, up from 757 million in the same period of last year. It was expected 1.018 million, according to SME Direkt for TDN.
the Company’s operating income increased to 10.286 million, up from 9.571 million in the same period the year before.
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