Promotion with annonselenker
Last Thursday promised to Shell their two million bonuskunder discount of 90 cents per litre for all who chose to fill the tank this day, writes the newspaper Aftenposten (requires subscription).
It was set in motion a comprehensive campaign to lure bensinkunder. but the next day they were on the discount put the Shell up dieselprisen at Bjølsen in Oslo with 1 dollar and 88 cents. Thus, more than twice what the discount was.
Thus lost customers who were waiting from Wednesday to Thursday to fill the tank.
the Norwegian Consumer council is very negative.
This looks right and struggled the spout as a simple juksekampanje. It is a challenge that many consumers are not aware that there are two pristopper in the course of the week, on Monday and Thursday, ( … ), ” says medical director Gunstein Instefjord to Aftenposten.
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the Shell thinks they have her on the dry, because the bonus they offered this Thursday is three times as large as normal.
- We have not deviated from our regular price strategy in connection with the initaitivet, and it means that our Trump-customers could enjoy an extra large Trump bonus if they are allowed to fuel at our Shell stations on Thursday, ” says marketing and communications manager Sigrid louise G. Philippart of the newspaper.
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