XXL doubled net sales in the first half, and announces continued strong growth. Real-director Harald Andersen believes the sporting goods industry in Norway should plan on tougher net foreign competition.
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XXL’s shares rose immediately after Janicke Blom Suresnes, Nordic training manager, had called into sportswear giant on the Oslo Stock Exchange Friday morning. The stock started at 58 and ended at 62 million, valuing the XXL to almost 8.6 billion.
XXL- The best efficiency you have the lowest costs, and when you win customers. It is so simple, that’s the whole formula. If competitors follow us on price, then they go bankrupt. Therefore, they do not. “Simple logic,” said XXLs CEO Fredrik Steenbuch the presentation after the stock market debut.
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