– We want to take part in the development of new ordering and delivery solutions for groceries, and is therefore in a partnership for the delivery of goods to Colonial .com says Rema boss Ole Robert Reitan.
A year ago the 12 young entrepreneurs grocery store online. They had one pick-up point, on the dock.
At the time, said CEO Karl Munthe-Kaas that Norwegian food chains have slept an hour, and they led by a bunch of old men who are now going to get a real eye.
Can change the industry
The founders believed the Norwegian people were ready to purchase food online, while chains refused. Since then Kolonial.no opened several collection points and now they have been joined by Rema 1000 team. This means Rema items in your shopping bags, as well as lower prices.
Read also: – The industry is controlled by a bunch of old men
– This is an important milestone for the industry and change the Norwegian grocery market, says retail expert and partner Erik Fagerlid at PA Consulting.
He believes many consumers have longed for a proper offer on-line and that the industry needs a changing.
– When one of the big chains so committed to an e-commerce project, the other chains react, he says, and expects both Coop and Norway Group, including own Kiwi, Menu and Save, disclose their plans.
If you can not beat them …
Last year, Ole Robert Reitan agree with Colonial-founder of the industry is dominated by a bunch of old men, and said that he looked at Kolonial.no like a breath of fresh air. Now he has apparently seen so much that he wants to join the journey.
Read also: Ole Robert Reitan: – They have the right
– Kolonial.no is a breath of fresh air in our industry and has established itself as an exciting new option for customers who want to order food online, says Reitan.
Self-guided He Reitan Group nettmatsatsing 16 years ago, something Reitan later claims cost the company dearly. This has kept them from trying again, until now.
– Reitan and the rest of the industry has been very hesitant. Now understand Reitan that “if you can not beat themselve, join them”, says Fagerlid.
… join them
– Yes, this is Remas Internet activities now. We contribute with their own brands and purchasing terms, and so will the entrepreneurs stand on blood, sweat and tears, smiles Remas project director Jacob Tveraabak.
He added that today there is someone else who has given access to all Remas goods this way.
– We had not done this if we did not believe in the concept, says Tveraabak.
Agreement between Kolonial.no and Rema lower prices in our online store. The plan is to be between Rema prices and prices in supermarkets, which lies between 15 and 20 percent higher than Rema and Kiwi. It will make it easier to compete directly with traditional food stores.
– And it makes us by far the cheapest supermarket online, says Munthe-Kaas.
Read also: What annoys you most in the grocery store?
Cheap to expand
The company has three collection points. Now they expand to 11 bring sites in the Oslo area and has more than doubled the capacity of home delivery.
In addition to the agreement with Statoil Fuel & amp; Retail, the Colonial entered into an agreement with both Shell and Shell 7-Eleven.
– It is no secret that Shell 7-Eleven is part of the Reitan Group and we are hoping for even more collection points in the future, says Munthe-Kaas, which envisages the delivery of all Shell stations in the Oslo area. That means over 30 live call points.
Such upscaling can come quite quickly, because Kolonial.no will use the existing warehouse and refrigeration rooms to Shell. The release also employ their own people, petrol station staff will be handing out food.
Today, about 5 percent of grocery sales in the UK from online shopping. The corresponding figures for large-Oslo is between 1-1.5 billion dollars, and Kolonial.no plan to get most of this turnover.
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– It appears that many online customers in Norway and internationally reduces the number of shop visits powerful when they go over to shop online. Therefore reducing impulse buying and additional sales. There are chains fully aware of and that is why they have declined sharply, says Fagerlid.
– Display internationally
None of the other chains will say something about their plans.
– We must first concentrate on fixing the basics, says communications director Bjørn Tackle Friis Ica Norway, including own supermarket.
The Group is owned by ICA Sweden, which tests the like online shopping, but Ica Norway will still see how it goes in the neighboring east before deciding anything.
Read also: Commuters obtains food at a subway station
Norway Group, including own Kiwi, Menu, Save and Joker says that they pay close attention and see what happens. At Rema partners with Kolonial.no does not change their plans.
– Good for them. And for Rema. We see that Kolonial.no does, happen internationally. We have our plans and continue working with them, but will not say any more now, says director of industrial policy and government relations Bard Gultvedt in Norway Group.
Communications Director Kristin Paus Coop responds in an SMS to Aftenposten that they have something concrete to tell.
How to store food
What happens with tomatoes mine a winter inside the bring drive?
And I am sure that the chicken I ordered properly stored from the Rema stock until I retrieve it?
This is not unusual questions. If you stand in the store itself, you can check the quality of the food. Do you have to pick your items, then you have to take what you get.
– In many ways our food even fresher than you get in the store, we get what we need directly to our warehouse, then it goes out to the customer. In New York, some online stores just this as its concept, including Fresh Direct, says Kolonial.nos entrepreneur Karl Munthe Kaas.
Until now Kolonial.no delivered bags of food for small offices with freezer, cold room and a room with dry goods.
So it will continue to pick up objects, while the disclosures in the Shell is a little different. There are Kolonial.no access to Shell’s refrigerated and dry warehouse. In addition, frozen food packaged in polystyrene boxes with dry ice.
– We have seen in the flow of goods and are satisfied with the way Kolonial.no handle our goods. Otherwise we would not let them get access to our own brands, says Remas project director Jacob Tveraabak.
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