For the first time Hurtigruten present positive figures for all quarters of the business year. Operating income before depreciation and taxes increased from 652 million in 2014 to 923 million in 2015. Hurtigruten is now world leader in the cruise in the Arctic and Antarctic, and Skjeldam notes that the interest to travel with the company has never been greater.
He actually believe 2016 will top last year.
– it is difficult to predict until the time, but so far suggests that 2016 will be an even better year for us, says Skjeldam NRK.
He said the booking so far this year suggests that the peak has not been reached.
– presale our date in 2016 is above the same period last year . We note an even greater interest in Hurtigruten product so far this year, and believe there is great potential to increase traffic further.
CEO Daniel Skjeldam have faith in the future. – We have such a good momentum now, that we put on a 12 ships along the Norwegian coast already this summer, which will go in addition to the other vessels, he said.
– A slight crown might help too on?
– Weak crown also speaks to the company’s advantage. We are aware that the krone may strengthen over time, so we are keen to build business regardless of the exchange rate we have. But it is clear that we take with us every year with low exchange rate.
Great opportunities
The CEO says that the company has been through a tough and hard restructuring in the last three years, where they have cut costs and streamlined operations while they have invested in new concepts. New offices abroad have also helped to sell products internationally
He believes it is now more important than ever to find new industries that we can live on for years to come.
– Erna Solberg has been clear that Norway is in a transition. We believe that tourism is a natural nutrient betting hard on, here is the enormous opportunities. There is a sharp rise in activity-based tourism internationally as Norway can benefit from.
Belief in a doubling in the number of employees
Skjeldam actually think it is possible to double the number of employed in the tourism industry within a few years. According to NHO, there are currently 140,000 employees in Norwegian tourism. To achieve this, it needed a good partnership between the public and private, says Skjeldam.
– Also local excursion providers goes good times ahead?
– in 2015 we had a record turnover of local excursion vendors on 223 million. We expect that number gets bigger in 2016. We see that we are a major contributor, and we intend to continue with, quit Skjeldam.
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