The employees of Byavisa on Friday informed that newspaper closed down some 20 years after it was established. There are boards of the holding company and publishing company that has decided liquidation.
– This has been a very sad day for us employees. We have spent much of the day talking the same. We have a strong staff, and will get through this together, says editor in Byavisa, Karina Lein.
Karina Lein says it’s a shame for Trondheim that Byavisa disappears. – We feel that we’ve had readers with us. There have been far heavier with the advertisers, says the editor. The picture was taken in another occasion
Photo: Odd R. Myhr / Byavisa
Difficult advertising
Byavisa circulation has been well 70,000 newspapers. All income is derived from advertising. In a press release from Byavisa it is explained that there is more grip for a long time to save the newspaper:
– It is sad to have to say that the market is no longer sustainable for a free newspaper Byavisa. We have done several measures in recent years to adapt to developments in the advertising market. But we have not succeeded, and must therefore bear the consequences of this, says Chairman of Norwegian Avisdrift, Henning Johansen in a press release.
Editor Lein is sad, both for employees and readers’ behalf.
– we feel like we’ve had readers with us. Last user survey with completed in February, and showed that we have 62,000 readers in Trondheim. There have been far heavier with the advertisers, says Lein.
Last number coming next week
Byavisa has seven employees: Leinster as writing editor, a journalist, a graphic artist and four who works in sales.
Recent number of freesheet given on Wednesday 25 May. Employees must therefore work as usual the next day.
– It is special to be at work for this, but we are focused on that paper will be finished. It will be good for us employees to be together. We will get to a good and strong last edition, says Lein.
20 years of newspaper history
Byavisa was established in 1996 and has been a free newspaper for municipalities of Trondheim and Melhus.
Until 2014, the newspaper published weekly. The last two years it has come out every other week.
– We have not been the typical news papers, but have tried to delve into and tell stories that have had an impact on trondhjemmerne. We have experienced that people have come to us with their stories when they have reached with the other media houses in the city. When we disappear it becomes a glance less in Trondheim. This is a shame for the city, says Lein.
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