Øivind Lindøe (39) launched the Food Channel in record time and has now completed a private placement of two million.
– It has gone up since the beginning. We have a commercial market share of between 0.3 and 0.4 percent, says Øivind Lindøe, founder and CEO of TV channel Food Channel.
He launched the channel on December 1 by skepticism from the Carat TV expert Morten Wiberg, but has since increased its distribution. In January and February he initiated also an issue, which initially was 0.5 million.
At its best, the channel had 80,000 viewers in one day, and 250,000 viewers in one week.
Now you Lindøe reveal that he totally has taken two million kroner from Caiano AS, Thomas Berglund, Mari Helmer and Brett Løvbukten.
Benefit of television fall
the atmosphere in television industry day is not necessarily top notch. Both Discovery and TV2 must undergo major downsizing – and the latter will save NOK 350 million up to 2020.
– Our entire business model is based on just linear TV falls. Chaos, fear and downsizing of the major television channel is to our advantage, says Lindøe.
– If you look at the newspaper and magazine market, there are niche titles within print that often goes well. The media with clearly segmented audiences fare, while the large number two tabloids struggling heavily. I think rather on niches linear, and it is seen on the markets which is slightly ahead of us in Norway, says Lindøe.
Although Lindøe focused primarily linear, the plan is to build the brand, before heading over more digital platforms.
See how: trying television entrepreneur to get investors to present him with money
Success entrepreneur with the team
With him on the team, he has received three investors who are inside Angel Challenge system.
Brett Løvbukten is perhaps the best known of these. Serial entrepreneur standing with partner Ivar Kroghrud behind both feedback-s and investigation service QuestBack and business assistant Admincontrol.
DN wrote last year that the two sold the company for an estimated price of 200 million – and was left with 110 million each. QuestBack was sold to Reitan Group for around a quarter of a billion in 2008.
– Food Channel looks exciting, and I liked the idea. I think it might be a good investment, says Løvbukten.
Lindøe has previously estimated that he would sell eight million in the company’s first full year. The money he now fetches will go to increased focus on content, and plans expansion to Denmark.
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– He has lots of experience in this field, and has used it to get a business up and running based on old models. Once they are up and running at full you can start doing other things. He walks in a way a bit in the opposite direction of what is now common, says Løvbukten, who are impressed by customer group, revenues and viewer network Lindøe achievements.
Also read: These companies are fighting about 1 , NOK 3 million
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