Norwegian Remarkable promises a tablet for all who love paper. The sale started out surprisingly good – even though they did not yet dare to show off the product.
- Imagine a product that does everything that is good with paper but digitally, ” says Magnus Wanberg, founder and managing director of Remarkable.
on Wednesday, three o’clock began the presale of its spesialnettbrett, as they have worked with in three years. They had the goal to sell a million the first three months, but a day after the presale started are already up in 500 orders, which can give a turnover of nok 1.6 million.
the product Itself dare they not show up yet.
- No, we want the experience to be better first, ” says Magnus Wanberg, co-founder and managing director, when the DN is asking to try and photograph the tablet.
the Products that are ordered now will be first delivered in august 2017, and before the time shall both the hardware and the way the board used to be fine-tuned.
Advance more common
IN the united STATES has long been an option for oppstartsselskaper to finance the first generation of a product in this way. The past year, the so-called crowdfunding also been more visible in Norway, ” says Christoffer Hernæs, who was responsible for building a platform for crowdfunding in the Sparebank 1, and that is when the leader of innovation and development in Skandiabanken. He believes that the 1.6 million dollars the first day sounds good for a oppstartsselskap as Remarkable.
Such advance of a product that does not exist yet gives the company good predictability, but it requires that you have a critical mass of potential customers who are engaged enough in the product, ” he says.
Crowdfunding means that it caters to a wide audience to collect money, not only a smaller number of investors. Hernæs count up to four forms, from pure donations to advance to fund product development, “crowdlending” and the sale of shares.
Hernæs explains that it already is a part of Norwegian companies have brought in capital in exchange for shares in this way.
Tablet
Remarkables goal is to recreate the experience of working with paper digital. The screen is therefore a so-called “electronic ink”, which many know from the Kindle-bokleserne from Amazon. This is a type of screens that most people find it comfortable to read from, but where there normally is a delay from the pressing of the page is updated.
– It works fine on the Kindle, when you just should browse in a book, but for drawing, it does not work, ” says chief technology officer of the company, Martin Sandsmark.
the Company has developed what they claim is the world’s clearly the fastest screens with digital ink, and this is very important for the company. Before launch to delay almost down in a tjuendedelssekund.
Not for everyone
the Company believes they are alone to get to fast enough screens with electronic ink, but there are also the usual tablets, with very fast screens, as one can use with a digital pen.
– Yes, and if you thrive with an Ipad and a stylus, so is not our tablets for you. It is for people who like paper, ” says Wanberg.
to get to the experience of the paper, they have also developed a monitor that provides more friction than a glassoverflate. It should be the closest possible to the paper, which the founders believe is better suited to the concentration than tablets and pcs.
-We get so many alerts and interference that the focus and concentration has been in short supply, ” says Wanberg.
Several studies show that handwriting provides better learning than typing on a pc, and according to two researchers at NTNU plays a small role if one uses the pencil, or digital pen.
– We get more hooks to remember. Using the pen, there is much more activity in the sensomotoriske parts of the brain, explained recently professor of psychology Audrey van der Meer to the NTB.
Convinced partner
the Market for monitors for digital ink is completely dominated by E Ink, which is located in Taiwan. Their problem is that their use generally is limited to eboklesere. They now see the opportunity to reach a new market, and has inserted several people who work dedicated with the Remarkables screens, ” says Wanberg.
They put dedicated people on this after seeing our demonstration in October, ” he says.
Companies have also been teknologihjelp from Sintef, and has patented the technology.
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