In 11 of the year’s 12 months, it is pappvin best-selling on the Monopoly – but with December as the glorious exceptions: the Numbers for last year’s last month shows that 58 per cent of the sale applied to the sale of wine in the bottle, while pappvin ended at 42 per cent. In the rest of the year, the picture is approximately the reverse.
Very much of what we sell for christmas ports quite safely under the christmas tree. Flaskevinene is usually no more expensive than pappvinene. Many people want to give away something that is a bit exclusive, confirms officer Jens Nordal in Sales.
the Figures for 2016 are not finally clear, but Dagbladet has gained access to the numbers that came forward to 16. December. The overview shows that a person has been stopped by The outlets at Aker brygge and paid – keep you stuck – £ 35 174 for a bottle of DRC Romanee-Conti 2012!
Dagbladet vinanmelder Robert Lie think that just the DRC Romanee-Conti is perhaps the world’s best wine.
- An extremely small production, combined with the sky high demand, is the reason for the high price. If it is registered, sold one bottle, is it because there only have been a bottle available on the pole while the rest is allocated to the horeca market. Due to the enormous demand internationally, is the high price on the pole is actually far lower than what this wine sold on the international market, ” says Lie.
According to the international vinpriser is DRC Romanee-Conti, the world’s second most costly wine.
- What makes this wine so exclusive, is the legendary vineyards, perfectly situated with respect to slope and sun exposure, and soil that is perfect for the grape is Pinot Noir, ” says Espen Høybråten at the importer Winetailor.
the Company has also no. 2 on the “most exclusive”-the podium, with eight pcs sold by Is-Belair La Romanee 2013 now in 2016. This costs 27 105 million per unit. The most expensive booze at the Vinmonopolet – a brandy of type Hardy Le Printemps – has a retail price of 65 000 per bottle, and has so far in the year received be left completely in peace.
Glide we over in the popular segment, drops the price drastically, while the number of sold litres increases tremendously. The figures show that this year’s sovereign flaskevinner Valdobbiadene Prosecco Sup Brut 2015 (€ 134,90) – a sparkling bestseller from Italy. This is at the moment sold in the 456.176 litres.
Dagbladet wine expert reviews the people’s winner in this way:
- Valdobbiadene Prosecco is a simple, light and fruity sparkling wine that hits the Norwegian folkesmaken with a combination of moderate acid and sødmefull fruit. An easily recognizable design combined with low price are other important factors for this has been a best-seller, ” says Robert Lie.
The other two on the salgstoppen, Escada Touriga Nacional 2014/2015 from Portugal and Tommasi Graticcio Appasssionato 2014 from Italy.
There will be changes on the salgslista by the end of the year. Especially sparkling wines make a jump the last week in December; it is therefore not inconceivable that the more sparkling’ll scramble something up when the year is over, ” says Jens Nordahl.
The last year has the Monopoly marked a shift in the sale. Heavy and dark categories such as spirits and red wine need to slowly, but surely, give way to lighter and brighter categories such as white wine, sparkling, rosèvin and beer.
One of the main explanations is that the climate is changed. Vinmonopolet’s sales are namely very sensitive to weather and temperature. The colder, the more the shine, the higher the share of red wine. The warmer the weather, the greater the proportion of white wine, sparkling and rosé wine. The average temperature has increased over the last years in Norway, argues The officer.
Nordahl believes that a change in eating habits explains this turning.
- People eat more easily meat products, more fish and chicken, less red meat. With the lighter and light food changes vinpreferansene against it light and bright.
- What do you think about the trends for 2017?
” We expect slow changes from the current level. The sale of pappvin and bottled wines is likely to be quite stable, with a growth around 1 per cent. If I’m going to dare me to a tip, it would be that flaskevinene to increase slightly more than pappvin, but it is probably marginal, ” concludes The officer.
also Read:
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