Monday, January 9, 2017

DN: Fredriksen-the family has earned 21 billion on the Norwegian salmon – E24

I am very satisfied with Marine Harvest, and now as China opens up, it is just to say “the sky is the limit”, says Cecilie Fredriksen for Today’s Business.

33-year-old is a board member of the Norwegian oppdrettsgiganten, where the Fredriksen family has a major stake.

And she have every reason to be satisfied. The company has a market value of nearly 70 billion, and a size on the Oslo stock Exchange as the only turn of the River, and five companies all of which are controlled by the Norwegian state.

today, the company has 1.300 employees in Asia, with offices in Shanghai and Beijing.

It was in the year 2005, the family decided to buy up in a Norwegian lakseoppdrettsbransje which was then far down.

Since the family’s win in Marine Harvest have been the whole 21 billion, with a course that has risen to 88 percent.

Opens new market

In the middle of December came the message from foreign minister Børge Brende for Norway and China normalizes its diplomatic relations.

It opens export opportunities for Norwegian salmon, and Norwegian sjømatråd the tone was optimistic as a result of the possibility of a normalization of handelsforholdet

From the analytikerhold expressed that China-the supply is positive for the salmon farming industry. But the challenge is that luseproblemer have put a stop to the volume in Norway.

Right up in the joyous is the timing pretty bad. We would like to have a situation where we had a lot of salmon to push into the market, said sjømatanalytiker Kolbjørn Giskeødegård of Nordea to E24 in December.

Fiskeriminister Per Sandberg (Frp) believes that the normalisation of the relationship with China is fantastic for the Norwegian seafood industry.

He believes that China is a major market for Norway.

 <p><b>FORNØYD:</b> Marine Harvest's chairman Ole-Eirik Lerøy, sees great opportunities in China.</p>

HAPPY: Marine Harvest’s chairman Ole-Eirik Lerøy, sees great opportunities in China.

– today I am a gladlaks. This is fantastic news for Norwegian seafood industry. China has the potential to become a major market for Norwegian seafood. Hopefully will Norwegian companies are now to a greater extent take part in the development of the chinese seafood market, where there is a tremendous demand, ” says fiskeriminister Per Sandberg to the NTB.

– the most Important thing that has happened in a long time

Chairman of the board Ole-Eirik Lerøy of Marine Harvest believes you can’t underestimate the opening of China for the Norwegian business sector and Norwegian salmon in particular.

– As a stand-alone event when it comes to opportunities for Norwegian salmon, this is the most important thing that has happened in a long time. China is the world’s largest sjømatmarked, says Lerøy to Today’s Business.

Norway has been excluded from the salmon market in China in six years. In the period laksekonsumet increased by almost 50 per cent.

Record year for Norwegian seafood

The good times don’t seem to be over for the Marine Harvest. Never before has Norway namely exported seafood for as large values as in 2016.

From 2014 to 2015 was a weaker dollar is a key factor in the increased value of fiskeeksporten, but from 2015 to 2016 due to the increase in the greater degree a sharp price increase, among other things, salmon.

High demand and problems with lice has given the unusually high salmon prices, and strong growth in exports. In addition, a weak dollar has provided a significant boost to earnings.

Salmon is a very large part of the Norwegian sjømateksport. Now think the industry is at a record high price at the fat fish in 2017.

Snittprisen in the spot market for Norwegian salmon totalled 63 million kiloet in 2016, which was a new record and 50 percent higher than in 2015, when snittprisen was 42 million, writes Dagens Næringsliv.

Sjømatanalytiker Tore Tønseth said to E24 in romjulen that he believes the salmon price will lie between 70 and 80 million in the first half of 2017.

– The time we are entering now will give the highest price in recent times, ” he says.

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