(Dagbladet): In the three hours have ølbryggeriet Mack and dagligvarekjeden Rema 1000 sat in the meeting in the evening, after that Rema warned that ending to sell it local Tromsø-the beer in 18 of 19 counties.
But Mack is not especially satisfied after the meeting.
the Reality is, for us, virtually unchanged, ” says the ceo of Macks Brewery, Harald Bredrup, to the Newspaper.
Heard about the press release
On the way to the meeting, Mack management hear about the press release that was sent out by dagligvarekjeden, which the Newspaper discussed earlier in the evening. In the message attempted Rema 1000 on a turnaround by saying that they want to offer the beer in the counties of Nordland, Finnmark and Troms in the north – “if Mack will”.
“This is likely to have major consequences for us – whether we should agree or not” Harald Bredrup, managing director of the Mack brewery.
As we sat in the taxi on the way to the meeting we were told that it was sent out a press release. It seemed we were very particular. We gave the clearly expressed that we didn’t like it, ” says Bredrup.
We thought it was very special.
BACKGROUND: Cutting out the local beer for the benefit of the international giant: – Rema 1000 steps on the northern soul.
He says they are not convinced that Rema acting on behalf of the consumer. For weeks hung “Æ”-posters around the country, which turned out to be a part of the Rema so-called best friend campaign, where they work to cut prices on the goods.
In practice the use of local, Norwegian breweries as Aas, CB, Hansa, Borg and Mack cut to advantage for Danish Carlsberg.
Not enough
The three hours long meeting has not relieved the mood. That Rema in the evening reported that they still want to offer to Mack in the county of Finnmark, Troms and Nordland, doesn’t help for the local brewery.
- They have his words in the keep that there will be some products available in their stores, but the severity is quite the same as before we went into the meeting For us come the Rema cuts to lead to a large reduction in the volume and number of products in our product range customers can choose from, ” he says.
There has so far not succeeded Dagbladet to get in touch with Rema 1000 its kommunikasjonsavdeling. Earlier in the evening showed them to the aforementioned press release.
No appointment
Bredrup describes the dialogue as “straightforward” and say they agree with Rema about to meet again.
But we did not come up to any solution, and we have no agreement with them for 2017. We agree to meet again to see if it is possible to nærmes each other. This is likely to have major consequences for us – whether we should agree or not, he says.
Are you disappointed?
- I think it was a great initiative by them to meet us, and they have taken a commercial decision – that is their free choice – but we must see if it is compatible with our framtidsgrunnlag. We must see if we can live with it. We will anyway try to talk more with them, ” says Bredrup.
helga took several nordlendinger called for Rema-boycott. The support has been overwhelming, ” says bryggeriets director.
- It is absolutely fantastic. There is a lot of humor and genuine commitment, ” says Bredrup.
No comments:
Post a Comment