Thursday launched Danske Bank’s version of lashes, which Dnb have had great success with.
Mobile pay works similarly, as swift transfer of funds with mobile, regardless of whether you are a customer of the bank or not.
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High traffic
The difference lies in the pricing of the service.
The Danes lures with free service, while requiring one Dnb kroner. transmission and one percent of the amount if it is about more than 2000 million.
And it has given some money in cash.
DNB’s own figures show that tilt has been used 750,000 times since its inception on June 1 this year.
Overall it transferred 250 million kroner.
Although Dnb will not with how much money it has generated, it’s easy to figure out that the Christmas table is in the bag, in isolation.
In reality there are no big money to be made. According Dnb costs more than this penny apiece to convey transfers to and from people’s Visa and Mastercard cards.
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Almost Free
In practice, the competing service Mcash, with higher fees, which lashes had to measure themselves against. Thus could Dnb recoup some of the costs with fees.
The day Mobile Pay launched – without charges – responds Dnb removing their rocker.
In any case, almost. Small sums are free, but the border to add another one percent is raised to 5,000 kroner.
In addition, it pops soon up several functions, which accommodates multiple payment cards and the ability to request money .
Updated: Thursday afternoon also removed Mcash fees. Thanks to observant readers.
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High costs
– What is the motive for dropping the charges?
– We’ll being perceived as the best service for friend payments, the vice Even Westerveld at Dnb.
And he adds:
– It’s no secret that there came a new service on the market today, after Danske Bank opened its service for its Norwegian customers . A service Danish customers have had access to quite a long time already. We wish all the competition are welcome.
– How much money thank you refuse by dropping the charges?
– We will not go out with, but it is a service that has a cost to the card companies that are higher than the fees, says Westerveld to digi.no.
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Mortgage
The basic design of spending money to develop and operate such services in other words, not making money directly.
It is about building loyalty and attract new customers.
– We do not measure the effect of the number of new customers. There is no goal to sell mortgages through lashes. The purpose is to make life easier for most people, but we also hope that this will give people wanting to try other services with us, says communications director.
– So more mortgage customers can become a long-term effect ?
– It might be.
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