Ole Robert Reitan and Rema 1000 meets discount war with turning up the establishment rate for new stores, writes DN.
– We would like to have even more new openings. It is mostly about our systems and what we can achieve. This year, we at 25 new openings, but in the coming years the number would be higher, says Reitan said.
Coops Ica acquisitions have given a tremendous effect in the creation of new stores, with rebranding of a large percentage of the nation’s grocery stores. Coop Extra, Kiwi and Rema 1000 driver according DN a race in new openings.
Coop Extra leads the way with 130 new stores over the next year, while Kiwi open 40 stores this year.
Coop Extra-Director Håvard Jensen laws Rema resistance. It also applies in the Oslo market where Coop has traditionally been little visible.
– Oslo is a very attractive area and a market Coop Extra certainly heavier in. Today we have three stores in the Oslo area, but in the long term we want to increase tenfold the number, says Jensen told DN.
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