Sunday, January 8, 2017

Rema-the boss will negotiate NRK

the Managing director of category and procurement in REMA 1000, Lars Kristian Lindberg, have noticed the reactions on Facebook since the news were known yesterday.

– I see that it has created an enormous commitment, and it’s a bit unnecessary to create such uncertainty, ” he thought, irritated by the statements made to the Mack-director.

When the news became known yesterday that Mack and Rema 1000 does not yet have an agreement for 2017 for the sale of Mack their products in Retail stores, ba managing director, Harald Bredrup about a popular commitment among those who like their products. And it was he.

Here are some of the many reactions on NRK Troms has received on its Facebook page.

  • Rema has started to dig its own grave.
  • When is the boycott. It’s that simple.
  • It is the only shop in other places.
  • May well act in other shops.

Coming for to negotiate

Now offers Rema-boss to come to Tromsø in order to clear up ambiguities. But the management of the Rema is not happy that Bredrup has gone high and played on the lokalpatriotisme. Lindberg believes they have had a good dialogue, but after the media stories yesterday, he says that he will do something so unusual as to ease a little of the veil from the negotiations.

– Mack has increased the price to us by about 25 per cent, it is ten times more than some other breweries, ” he says

He says Rema 1000 is keen to have the lowest prices, that they have had in 30 years, and it becomes difficult when Mack increases the prices.

I don’t think the customers are served with it or want it.

He calms down people with that Mack and other bryggeriers products should be to find in stores. It has not been the intention to remove them, ” he says.

But the Rema-the boss is on their grounds that want a greater variety of shops and several local suppliers. And that they would like to have Mack beer in the stores in Troms, first and foremost.

Reduced volume provides increased rate

Managing director Harald Bredahl confirms that they increased the price, but says that it must be seen in connection with the offer they received.

If the volume should be reduced by 90 per cent, so they have added up to, they must expect that the price increases, he says.

He has otherwise not comment to this because there is talk about negotiations.

I still have not heard anything from Lindberg, he said Sunday in the middle of the day.

He still believes that the proposal from Rema 1000 would be able to lead to that Retail stores in the best case would have only a few products, and perhaps only in the county of Troms.

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