After only one year with base in Britain are English up six intercontinental routes from world metropolis. There’s more, much more.
– We’ve only just started in London. There is a huge market. It is now the major long route our project takes off in earnest, says Kjos.
He meets Aftenposten at Gatwick airport south of London, and comes straight from Dublin. From there he flew with Ryanair – as befits one who operates in the low industry.
In a short time Norwegian climbed to its position as the London airport’s third largest airline, and has the last 12 months shipped 3.5 milllion passengers to Europe and USA. He takes all the time in at number two on the list – flygiganten British Airways. On top is Easyjet, miles ahead.
But Kjos has ambitions to become bigger, much bigger.
Puts Asia bit on hold
He has it so hurry to open new long routes that only lack of new aircraft which allows no growth curve gets even steeper. Kjos has nine long-haul Boeing 787 Dreamliner in order, and do not think it is so easy to get secured even more soon.
He believes there is a large and unsaturated market for overseas discount Diamonds this market has the Norwegian fighter pilot decided to snatch.
Therefore, says Kjos Aftenposten now about the following recipe for the very near future:
A rapid and massive commitment from the major capitals of Europe, while new routes to Asia must wait yet a few years. Because the company can not fly over Russia eastwards, the new Asian routes obsolete in the early years.
They laughed Kjos
Competitors shrugged when he launched his first long routes from Scandinavia. But when Kjos a year ago also threw himself into the long route war in the world’s toughest airline markets – between England and the United States – could the experts no longer hide hånlatteren. What could this small Norwegian airline, which was unknown to all, able to accomplish against some of the biggest and most famous airlines?
Today, laughter subsided. Kjos focused hard on digital ticketing and achieve to get into the search engines with lower prices than the others. Rather than pour in millions in advertising, he chose to entice passengers with their low prices.
Results: Virtually clogged fly from London to the United States from first departure.
Several passengers Aftenposten spoke in front of the check to the planes at Gatwick admitted that they did not know the company, but had chosen English because of the low prices.
– The price was very good , timetable suited us so then we’re excited about how this company is. We have to tell the truth never heard of it before, told students Jennfier and Gordon who were going to New York flight.
Hagler with new long routes
Passengers have flocked to, and during a scant years he has managed to expand long grid its further.
Soon it shotgun with new leisure flights from the British world metropolis and in all directions – the US, the South America and the South -Afrika and Asia. The company will have four new long-liner, Boeing 787 Dreamliner, next year.
– Two of these must be to London, says Kjos, adding that it is only the lack of several long liner that slows growth.
Norway will have their part
Are all these long route plans only bad news for travel happy Norwegians who drools after several direct routes to distant continents?
– Not at all, says Kjos. He says that commitment from populous areas in Europe makes it possible to add individual flights per week to smaller markets such as Norway.
– Let’s say we have London-Cape Town four days a week, then we can add one of the week departures to Oslo. Isolation is no market for its own Oslo-retirement, but as part of a larger grid becomes suddenly possible. Besides, it is always possible to travel via Gatwick, which is a major hub with good connections from many cities in Norway, says Kjos.
This is Kjos’ long route
This is mainly it envisions will happen in the nearest future:
- Increased investment in London, a new route to Boston next year ready. Two new aircraft next year means that the grid is expanded with even more cities in the United States, then to South America with Buenos Aires and Rio de Janeiro as priority targets. Kjos also see the route to Hawaii. Then Cape Town in South Africa, which requires British license.
- The next step will be another long route base in Paris, perhaps as early as next year. Here too, most focus on the major cities in the US, here come millions of Americans every year to visit the world’s most popular holiday destination. But Kjos will also head to Canada to take its share of the huge passenger flows that currently runs between France and cities like Montreal and Toronto.
- More Spain. Kjos has thrown himself into the Spanish domestic, with new routes from three of the Canary Islands to the mainland. But he has long schedules from Barcelona and Madrid to South America, primarily from Argentina and Brazil.
- As Italy and new base in Rome. The main focus here will be that the rest of Europe; the major cities in the United States.
- More USA. As a result of the increased focus on the big cities will be necessary to increase the number of bases beyond the current in New York and Ft. Lauderdale in Florida. New bases come in either Los Angeles or Oakland (San Francisco).
Impressed by the lightning growth
The commander of Gatwick Airport, Stewart Wingate, said the Norwegian stands behind one of the fastest veksttaktene at London airport ever.
– We have put behind us the busiest period in our history, and English has played a crucial role with its many new overseas routes, says Wingate Aftenposten .
He is very pleased with the many new and exciting routes the Norwegian budget airline behind, and applauds the “Norwegian model”:
– The success of Norwegian shows which way the aviation industry now takes . With a new generation of long-range follow a long route revolution, says Wingate.
Twitter:KEMikalsen
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