After Pokémon Go was rolled out earlier this month, the value of Nintendo’s share price has more than doubled. The game, which has become a global phenomenon, created by the US app developer Niantic, based on characters created by Nintendo.
The rights to Pokémon managed primarily by The Pokémon Company, where Nintendo is one of three owner companies. Nintendo and The Pokemon Company has teamed up with Google invested hundreds of million in Niantic in connection with the development of the popular mobile game.
Pokémon Go uses so-called “augmented reality”, which combines computer-generated characters and the camera on the players’ phones . Thus, players can hunt for digital monsters that appear as if they are in the players’ natural surroundings.
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