Curious to go? – It may be free to fly in 2018 – Dagbladet.no

Curious to go? – It may be free to fly in 2018 – Dagbladet.no

Dagbladet): He not joking, executive director of SAS, Eivind Roald, when he says that there are already about three years can be free to fly.

– There is no nonsense, no. In our industry we must realize that we are not very innovative when it comes to reach the customer, says Eivind Roald Dagbladet.

“It is not possible”

Thursday night he flies from meeting to meeting. A television broadcast here, a telephone there.

SAS has just published annual results their. They disappointed big as they currently delivered weaker than expected figures. SAS Group has lost 300 million dollars.

But the Group Director has still managed to shift the focus, when he first told to E24 that flights may be free already a few years.

– When the telecom industry for 10, 12 years ago said that one day came to be free to call, we snorted it. “It is not possible”, said the people. But today there largely because one now often pay for data packets.

– Funded by Partners

– And for six, seven years ago talked about hearing free music. It meant people were impossible. But today we accept to stream music despite some advertisements. It is the direction industries moving in, says Roald Dagbladet.

That is what is baked appeal, he explains.

– In our industry it will then revolve around that one customer says yes to pay for services in the form of taxes, and that flights funded by flypartnerne, says Roald.

To the flight with time become free:

• Èn model could conceivably be so travelers must be EuroBonus Customers to get these benefits. One other model will be letting everyone take advantage of the opportunity.

• Then, when you sit on the plane, you will only pay taxes.

• In return, the plane will be introduced for commercials that are customized. The person next to you might be interested in travel, and get customized advertising it. Although you might be sports or in cars, and getting commercials tailored to your interests.

• Creatives will be appropriate for you in the same way as advertising in Google, Facebook and other websites: based on clicks your pattern.

• On the way there ekstærne partners of the airline, which in the whole finance flight.

– Many people react

Roald says he has received a good deal of reactions after the statement and that flights in the future can be free.

– I sign that many react. But when I show why people scoffed of the above thoughts for eight, ten years ago. Rings me about 10 years, so I am sure that it is often the way I describe now. That journey in the whole is paid by external companies, he said.

– The reality that we may begin to get larger and larger incomes for EuroBonus our customers. You can look to other companies – take Apple, for example – which originally sold handsets and Mac. Today they earn much example from iCloud and apps. All industries moving in how revenues are generated.

He stuck by that 2018 could be a right time.

– This is not an attempt to say that it is so on all SAS flights. But it is an image of innovation and future prospects ours, he said.

The rival airlines do not have the same future plan, according to Danish Ekstra Bladet.

– We greet welcome all new methods that can provide profit and cheap airline ticket. But I think people are exposed so much for commercials otherwise, that they prefer to enjoy a movie instead of watching commercials on the plane, says communications director Lasse Sandakerveien-Nielsen.