Sunday, December 21, 2014

“It is much gift panic before the deadline” – Aftenposten

"It is much gift panic before the deadline" – Aftenposten

– The gifts are extremely strong. And it comes in all societies, says social anthropologist and trend forecaster, Gunn Helen Eye . – Symbolic value which is in the gift can provide many repercussions. Who gives you gifts and who gets gifts from? It’s all about balance. Giving a gift can rectify relations or destroy relationships.

– It sounds dramatic?

– It is because we take everything very personally when it applies Christmas gifts. Risici to wake up on Christmas Day and feel that everything was suddenly completely wrong. For example, if he in the best sense has given her a handy coffee and she has given him a more personal gift, it suddenly experienced as if they live in their own universe. And during Christmas when all her friends ask, “what did you of him?”, Then there is either great joy or disappointment in the response. It will then feel that the gift expresses that you are seen.

– Gives the people performance anxiety?

– Yes, and it comes to gift buying whether to Aunt Olga or the one you love most. That is why there is so much panic before the deadline. We see men would look in stores now because they know that they MUST buy and they are terrified that it will be wrong.

– Do you have any tips for those who think it is too much stress and well many gifts to get in Port?

– Stressed we create ourselves. Pull rather deep breath and be glad you have someone to buy gifts for. And you do not know quite what to give so ask store staff for advice. Tell us a little about the receiver so you will often get help to find a proper and personalized gift. Although this gifts are very, remember that it is much more important for the person who receives the gift to be seen than what the price of the gift is.

She is supported by Anita Borch by SIFO (National Institute for Consumer Research).

– An ideal gift should express more knowledge about the receiver than the receiver believed that donor had, says Borch. – When receiving a gift exclaims, “Oh, just what I wanted – think that you realized it!”, Then you have hit the jackpot. It shows that the recipient feel seen.

– Why do you think so many, particularly men and young people under 30 years, postponing buying gifts just before Christmas?

– It is no wonder that young people are often the slowest to buy Christmas gifts. They have not yet established a pattern for whom to give, what to give and how much they should buy. They do not quite know what to do and expose it for the longest time.

– But older men should perhaps have been better to plan?

– To Shopping Christmas gifts are seen as a type of family preservation and care. Especially for Christmas, we maintain the traditional gender stereotypes and therefore it is usually the woman’s job to buy Christmas gifts. Men often only responsible for one gift, the wife’s or girlfriend. It does not require a long time, and it may be why they expose it. Men generally more expensive gifts for women than women give to men, perhaps because they are late out and must act in haste. But it can also be a compensation, that they ensure themselves a bit through price. Or it may be a signal about the value of the relationship.

– As relationships can be destroyed?

– If you do not hit with a gift may end hurting. This Christmas presents are scary stuff. That said, the gift just one of many signs that denote the relationship. About the relationship is otherwise good, it should far more to it than a failed gift to break it.

Published : 21.des. 2014 9:44 p.m.

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