This year’s summer was so hot that many sought refuge in air-conditioned shopping centers. This was also the cash registers heat.
When Aftenposten met center conductor Georg vestby Ski major center in Oslo before the summer, he crossed fingers for overcast weather, when the fine 2013-summer sent arrows down his center.
– Pleasantly surprised
Instead, the new records for heat. But both Skiing and other shopping centers experienced increased sales. Vestby center at Ski turnover increased by 3.2 percent after a weak first half.
– I was pleasantly surprised. I think that people are satisfied with the sun when the weather has been nice long enough and pull into the shopping centers. We also received many reactions from clients who thought it was lovely to cool down in the air conditioning as we drove all day, says vestby.
Doubled growth
Card Terminals went – in line with the large set the country – heat in July.
– July sales were higher than expected, especially considering what we would normally expect with extremely fine weather, says Harald Andersen, political director of the Real.
Recent figures from Wood collected from 120 malls across the country, shows that revenue increased 4 percent in July compared with last year’s July. The largest increase was among other stores within food and drink with an increase of 5 percent.
The growth rate in July was here twice as high as the first half.
Cost us with food and drink
– This indicates that the weather effects have turned into. The fine summer has probably meant that we’ve enjoyed some extra food and drink. We also see that there are stores that sell items you can make in the summer heat, goods for the home, which has drawn up the metabolism, says Andersen.
There is good news for retailers, it really looks that summer sales becomes more and more important for the stores.
– summer sale takes a larger and larger share of the industry’s annual sales, while Christmas shopping has remained unchanged. Most importantly, the course of shops in tourist municipalities, says Andersen.
More will be alcohol-free
The heat got us to drink more beer and water. Recent figures from July brewery industry shows an increase in sales of beer by 7.5 percent from last year’s July.
– The weather has certainly had a lot to say, and one might think the increase would have been greater. However, many Norwegians drink his beer abroad in July, and many tourists seem enough Norwegian beer is too expensive, says Petter Nome, director of the brewery and beverage association.
Within the different ølkategoriene is alcohol-free that increase the most, with a jump of 31 percent in July.
– It appears that this is an international trend, and that in Norway has been a sharp increase in sales over the last few years. It shows that people want in the liquid, not necessarily alcohol, says Nome.
It also shows the increase in sales of bottled water with 11 percent increase in July.
Record year, regardless of
Diplom-Is came the heat wave as a gift package. Sales in July, breaking the old record from the 2013 summer with an increase of 15 percent.
– The difference from last year is that this year the whole Norway had nice weather. In addition, we had a fantastic start to the season with a fantastic month of April, followed by a good May and a very good June. This is a sales record for us on an annual basis no matter what happens the rest of the year, says sales director Eirik Kruse in Diplom-Is.
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