Norwegian Outlet has had beat their previous sales records every year since they started Black Friday in 2010. Friday morning had over 2,500 had lined up in the queue outside outletsenteret in Vestby in Akershus to struggle to attract the best deals.
– The most extreme handlers coming right at the start of the day. Black Friday is the most hectic in the morning, so it is smoother and finer throughout the day, ” says managing director for Norwegian Outlet Einar Sørland to ABC News.
In the last year, it was estimated that 35.000 customers were dropped in the course of the day, and it can see that it set a new record in years.
– it seems like It’s going to be just as good as last year, but we do not have the numbers until tomorrow, ” says Sørland.
the Women is all most
In advance of Black Friday has Norwegian Outlet investigated what people want to trade at the sale, and found out that the clothes, shoes and sports equipment are high on the wish list. It is the women who act the most.
– in General, we see that women around 40 years in that is in a family situation, and who have high education and income are the target group, the so-called “smart shoppers”, says Sørland.
– They are so little egoistic that they are acting most of the family.
Sørland tells that many people have done the julegavehandelen early to take advantage of the deals on Black Friday.
It can be smart to shop early and to buy the brands at a low price. One can then enjoy with skiing and rib in December, ” he says.
the Case continues below the photo gallery.
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1 of 7 : Black Friday at Norwegian Outlet. Photo: Johnny Vaet Nordskog
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2 of 7 : Black Friday at Norwegian Outlet. Photo: Johnny Vaet Nordskog
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3 of 7 : Black Friday at Norwegian Outlet. Photo: Johnny Vaet Nordskog
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4 of 7 : Black Friday at Norwegian Outlet. Photo: Johnny Vaet Nordskog
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5 of 7 : Black Friday at Norwegian Outlet. Photo: Johnny Vaet Nordskog
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6 of 7 : The fight for the free bukers during Black Friday on the Norwegian Outlet. Photo: Johnny Vaet Nordskog
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7 of 7 : Black Friday at Norwgian Outlet. Photo: The fight for the free bukers during Black Friday on the Norwegian Outlet.
Elkjøp against beat their previous sales records
Also Elkjøp goes against the record high revenue today. Around at 13: 30 passed the chain 450 million in revenue.
– we Continue in this pace throughout the day and towards the evening, we can come to land at around 950-960 million in sales just today, ” says president and ceo of Elkjøp Nordic AS, Jaan Ivar Semlitsch in a press release.
It is especially the stores in Sweden and Denmark reporting a large turnover and kundetilstrømning. Elkjøp Norway had a turnover of 221 million during Black Friday last year, which was an increase from 142 million the year before.
It is expected that the growth continues, and that the turnover will be six times higher than it is otherwise on a normal Friday.
People in the queue before the doors open on Black Friday at Elkjøp Carl Berner in Oslo. Photo: Elkjøp/CC
a Great interest on net
125.000 took a trip back elkjøp’s web pages during the night, an increase of 30 percent compared to last year.
No one likes to stand in the queue, and therefore we tried in the last year to spread the deals throughout a full week, in addition to that we ended with a bang on Friday. This we had very good experiences with, and we therefore did the same this year, ” says elkjøp’s Uk ceo, Atle Hill in a press release.
– Influx from our customers has been impeccable throughout the country and from Monday to Thursday this week we have traded for the 270 million – which is significantly above normal and well above the answer key for last year.
see also: “Black Friday” does not necessarily mean the sale
true to the american tradition
While Elkjøp has had so-called “black week” and had promotions all the days this week, Norwegian Outlet chosen to stick to the traditions from the united STATES.
– Outlet-centres have been very prominent on Black Friday in the united STATES for many years. We feel we are pretty faithful to the american tradition, and we have highlighted it further with kalkunservering, says Sørland.
IN the united STATES, they hold on in one day, then it is finished. We may think the “black week” becomes a bit diluted.
Sørland think handledagen have come to Norway to be.
Customers take it to themselves, and they like it well. It is unlikely that the concept will disappear.
see also:
Black Friday is a day where the consumer may actually save money.
Good travel deals makes us quick on the trigger
don’t be fooled by Black Friday
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