You’ve probably seen them on Facebook, Instagram or snapchat. The blogger post statuses of meetings with interesting people and images of an occasional pleasant lunch gathering. We talk about interns, “interns” summer temps or trainees. They are attractive for companies, but not only as labor, we believe Helene Tronstad Moe, Associate Professor at the Oslo School.
– They can act as living billboards and companies’ public image, she says and ask young workers to be aware on where to draw the line.
– What expectations are linked to the role when it comes to communication and marketing? When representing the applicant business and when she or he represents only himself? Should such communications department approve the candidate writes before it posted a post? asks Moe.
Advocating for Adecco
“Will you lead 6,000 employees and 500 employees in one month? With a monthly salary of 100,000 kroner? “. Such is the job advertisement Adecco has tempted with the last five summers. The battle for the CEO position is a long and complex process, where people are invited to vote for their favorite and test their own leadership skills.
After an extensive selection process among 5,500 applicants went job this year to 22-year-old Amalie Holt. Now she is in the middle of it a little special summer Vicariate, but she actually works as boss?
– The job is very real. I go to all the meetings, from confidential to those on employee level. I get an opinion about the future of Adecco and help to put the national strategy, she says.
It’s the latter she helps when DN visiting her at the office.
Holt says she does not mind being part of marketing to Adecco.
– Both Adecco and I serve on the awareness campaign. It is not going to hide the fact that this means a lot to me, then I will again seek permanent job, she says.
Secured much pr
Holt facing soon back to Trondheim and NTNU to continue his studies, and then takes Torben Sneve back CEO chair. He does not deny that the annual CEO announcement is good advertising.
– We saw a challenge that students did not know what was Adecco. Now we come in contact with many talented students who talk about us and CEO job in social media. We also received much local and national pr because of candidates who reach far in the process. In addition, there are many who want to follow the winner in social media August. Amalie can be followed on snapchat, Instagram and Facebook, he said.
Stands “in debt”
The companies have a responsibility to prevent ethical transgressions, says Moe at the Oslo School.
– There is a fundamental asymmetry in power between an employer and a newly appointed. A summer substitute that feels like a lucky chosen will often find that it is in a sort of debt to the employer. This can help the candidate to do or believe something it would not otherwise have done or intended, Moe says.
Adecco encourages winner of chief competition to share their everyday life in social media, but communications manager specifies that the winner choose what to share, and how active they wish to be. This year’s winner says she does not feel any pressure to publish on social media, and she keeps her private Facebook profile ad-free.
Video Strategy
“I called Aurora Smith Elgesem, I’m 23 years old and goes on indøk at NTNU. I am a team player and I work hard to deliver results. And then I come the well with most people. “
Auroras 21 seconds about itself is part of a video series where the audit firm KPMG Internal presents himself and tells how much they look forward to working for the company . These are published on the company’s Facebook and Youtube accounts.
In another video dancer former summer temps around the premises of the theme song from the TV series Friends. They bathe in a fountain, winks with post-it notes on her eyelashes, give each group hug in the lift and spin on office chairs while doing high-fives.
“A taste of everyday life for KPMG’s internal summer 2014» , it says under.
– Our interns are incredibly talented and good ambassadors for the program, and we think it’s nice that they tell what expectations they have and what they get out of being a period here. The purpose is to promote opportunities at KPMG, says communications director Guro Steine.
– Have you measured the marketing value?
– We see that as Facebook is an effective channel to reach audiences for our programs for students and graduates, says Steine.
23 yr old Elgesem says she does not mind telling other students about the experiences of the company.
– Was the company or you who suggested to be visible on social media?
– It is the company that has made marketing plan, partly because former Internal recommended to proactively use social media to a greater extent to strengthen marketing to students, says Elgesem.
Hard to say no
Moe at Markedshøyskolen see an increasing tendency for corporate entities, brochures and other channels characterized by internal and new hires tells about his experience of working in business.
– In this way, marketing more close and personified, she says.
According to career counselor Mette Manus it is not necessarily easy to say no to gloat now on social media.
– It must also be allowed to say no, if they do not wish to be profiled or whether they do not wish to be profiled in this way. If you do not want to be with, one must have good arguments for why it might otherwise now take it negatively. You will not be with, does not mean you do not like you, but that you think it’s a little early to be part of that kind of thing, says Manus.
She advises young people to be aware and self-critical .
– It is important to be aware that this is a company you want to flag, but it’s something many people take for granted that they will. Taking part in such profiling may be hanging by you and it is not certain that’s the profile you want. Be aware, you do not get away things that are posted on the website. This may seem foolish in retrospect, says Manus.
Confident that they understand
– Our interns are among the brightest minds from leading universities and we are confident that they understand well what they are agreeing to when they are profiling opportunities at KPMG in for example social media, says Guro Steine in KPMG.
– They can obviously say no if they do not want to be with this type of activities, but our experience is that they are very committed and think it is positive to participate. And we are conscious asymmetry may lie in the power structure. Past interns have told us that social media is a form of communication that is perceived more credible to the target audience we want to reach. But the credibility depends on that we treat them “fair” – whoever had tried on some bullshit here, would probably fall right through so transparent channels like social media, she adds.
Oslo: Every autumn flows into applications for prestigious internships in Bjørvika in Oslo, and 51 1100 applicants came through the cracks by DNB.
Tore Gustavsen heads the section coaching and guidance in DNB Job Center and trained gestalt.
– Those who came through the cracks with us is outrageously good, especially to sell in. We are a prestigious company to work for, but is it really here they will work later ?, he says.
– Competition instinct kicks in and you will be most eager to win. This is perhaps compromise focus on what is the right job for me. Maybe you wonder DNB, but worst of it is that you are cheating yourself, says Gustavsen.
Asta Gjetø Samuelsen is an intern in DNB. She has taken a career test where she has learned to do a “value conscious career choice”, where test participants receive a series of questions that allow them to reflect on their own choices.
After two internship in DNB, confirmed test for Gjetø Samuelsen that she is on the right path .
– After taking the test I received reflected a lot about who I am, what I like, what work I thrive in and what gives me energy. It was a useful exercise, she says, and explains that she’s started with an application to the bank’s trainee program.
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