Saturday, August 22, 2015

Soon you can pay by mobile in Rema stores – Aftenposten

From October you can pay foods at Rema 1000 with mobile. From January it will be possible also at 7-Eleven and Narvesen, the two kiosks owned by the same family, Reitan. Thus, over 1,000 outlets be available – even for those of us who constantly forgets your wallet but have mobile phone glued to his hand.

Read about how what you pay for you can change the banking industry.

Mobile payment is a collaboration with Danske Bank. They launched this week its mobile payment solution between private individuals MobilePay, and it is this solution which is also used when individuals should pay foods to stores.



Free to use

MobilePay was launched two years ago in Denmark and last year was named the year’s new regime. So far they have 2.5 million users in Denmark.

When Danske Bank launched its service in Norway, went there only a few hours before the competitor, DNB Vips, made its service free to use.

– We do not believe customers are interested in paying to pay, therefore our service is free, says country manager Trond Mellingsæter in Danske Bank.

In addition to transferring money to friends and acquaintances, you can also ask for money or share bill. Currently not Danske Bank figures for how many people have downloaded the service. DNB Vips now has half a million users.

Also read: Another bank launches app for friend payment.

envisions use of flea market

In Denmark MobilePay become so popular that it besides shops are also used by sports teams in sausage stalls and flea markets, running a marathon.

– It says something about how easy it is, he adds, and hope that the service will be correspondingly widespread in Norway.

– Currently, there is agreement with Rema 1000 we concentrate on.

Rema 1000 is delighted to offer its customers mobile payment and launched the news during the annual OAG meeting its front 1350 merchants with a result.

Shops and kiosks

– We have great believe mobile as future payment solution, and therefore we are very proud to be the first grocery chain in Norway with mobile payment in shops, says Rema boss Ole Robert Reitan.

The first shops are adopting the solution from October.

Also read: Now it may be a fee if you pay by credit card.

During the first quarter of 2016, all Rema 1000 stores get MobilePay at checkout. Also kiosks in Reitan Convenience, ie Narvesen and 7-Eleven, will offer mobile payment. Combined, MobilePay be available in over a thousand grocery and convenience stores.

At the end of said professor at the Centre for service innovation at the Norwegian School of Economics (NHH), Helge Thorbjørnsen, that breakthrough mobile payment approaches.

– But even if the ball is now beginning to roll, it’s going to take time before the average consumer pays with mobile at Rema 1000, said Thorbjørnsen then.

Contactless payment

Today it possible to pay contactless in several chains in Norway, both McDonald’s, Deli de Luca, Kaffebrenneriet, Baker Hansen, Vero Moda, Starbucks. This service is not the same as mobile payment.

According to Aftenposten knows several chains in the grocery industry worked with mobile payment, but so far they have not wanted to do something active with it.

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Published: 22.aug. 2015 2:00 p.m.

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