Screw currently 15-20 years back – going out and act foods.
You encounter a shop with a rugged facade , in a building that is not just beautify the neighborhood, with garish letters and probably a bit untidy outside. Within the first thing you encounter a pallet of toilet paper. The walls are unpainted concrete floors are worn.
A typical Rema 1000 store. The key word was cheap. And it was much cheaper to heave the whole pallet of goods into the store than to arrange them in fancy shelves. The same premises. “Simple is often the cheapest” was the key word, and it also bore the premises marked by.
First, in 2006 switched Rema out dopapir with fruit and vegetables and discovered that sales rose by between 10 and 20 percent.
Then began Rema-entrepreneur’s son, Ole Robert Reitan, asking himself: “Do all that is cheap to be ugly?”
No, he thinks today.
On Rema 1000s annual OAG meeting, which opened Friday came Reitan with the news that all new Rema stores being built, will be designed by the award-winning Snøhetta architect Kjetil Thorsen .
– I can not wait until it pops up like mushrooms, says an enthusiastic Rema boss that Friday night, they presented four new types of design stores for 1350 merchants with a result.
Curious about how they celebrate themselves? How scolded Reitan on the staff under the Office meeting in 2012.
10-12 newly built stores
Next year he plans 10-12 new stores of this kind. Already, they started with the construction of one of them, in Lillehammer.
– We have taken the best from the project on Kroppanmarka outside Trondheim, the first store Snøhetta built for us, says Reitan.
There will be four types of stores that are now being built, depending on where they are in the country. “Country” is inspired by sheaves of corn blowing in the wind, “Mountain” is reminiscent of high peaks and deep troughs, “Fjord” is inspired by waves and sea and “town” is inspired by the square flight.
Four years ago Reitan stood at the Opera with Snøhetta architect Kjetil Thorsen and talked about the first store.
– Then you said that within five years, you should have 100 such stores. Now you say 10-12. What happened?
– I have as motto that nothing takes more than 14 days, but if you put up a building that certainly will stand for 20 years, so it takes a little longer laughs Reitan before adding with punch and severe:
– But we’ll get hundreds of shops of this kind. The bar just a little longer.
Hope shops are landmarks
He and Thorsen met through kindergarten children many years ago. Five years ago challenged Rema chief architect: “Why should everything be so cheap deadly dull.”
– I was with a program about architecture once and saw pictures of grocery stores from all over Norway. It was not a pretty sight and it got me thinking that it must be possible to do something better. Now I hope the new stores will be so clear that people recognize them across the country, says Reitan.Thorsen took the challenge and it was a totally new store they showed the drawings to a brilliant but miserable day at the Opera House in 2011. This store was completed in 2013.
– In the shop we poured in with all we knew about environmental measures. Now we have brought with us the best here and the best of what we learned when we bought Lidl stores. The result is that the stores we are now building is both profitable cost-wise and environmentally. And being nicer to people looking to trade in, said Reitan.
The facade is going to cost a little more than a plain facade but according Reitan is worth it. The rest of the store is cheaper than normal to build. Besides saving the new building costs when it is used. Environmental measures save electricity, and when the new goods receipt and waste system is in place, it saves employees time and effort.
In addition, the following measures for the environment and to achieve efficient store:
- Better ventilation
- Improved heat recovery
- Energy-saving lighting (led)
- More environmentally friendly coolants in fridges and freezing plants. The waste heat is recovered.
- The roof clad with Noxite to remove NOx gases in the air.
- The roof is prepared for solar panels.
- Steinullfylte exterior walls
- Sections of wall facade replaced by airgel, which takes care of sunlight and distribute the light in the store.
- Reduced shop height.
- Increased recycling
- Improved loading ramp
- Power Management.
User Kiwis motto
– This is our business idea into practice, says Reitan and explains:
– The building lower costs, thus lower prices. Ei penny here and a penny there, you know. So give the building a higher quality of the shopping experience and when it comes to the third point in the business idea our responsibility, so this gives the building a smaller environmental footprint.
– Ei penny here and a penny there, it is the same as the all Kiwi bags. Have you taken over the motto of arch-competitor?
– Hahaha. No I have not seen. I stay far away from all the greenery, he laughs and thinks the term is so widely that anyone can use it.
Wondering why owners in the food industry are so rich? Take a few minutes to read this article: Matbaronene earns much more than “a penny here and a penny there”
– You have many existing stores. Will they also receive new facade?
– No, we can not rebuild all. We must make sure that we are not too keen on signs and nonsense and forget the most important: the customer and the store. But we hope that we can use elements of what we have learned when old shops redecorating or when the electronics are to be replaced and such things, he said.
Not JAAL project
– You thought the this would go faster. What has been most frustrating in this process?
– Sometimes I feel that I have understood everything but fail to convey it to those around me. When nothing happens, and I work hard to convince merchants, politicians, people internally and in the bureaucracy. It has been important for me that this is not a JAAL project, but a profitable project both in cost and environmentally.
– What do you do again?
– We had some windows bit too close to the fruit and vegetable department. Fruit was the overripe three hours. That does not happen again, says Reitan.
Competitors also builds environmentally shops
Several of Rema’s competitors have also seen that the environment pays. Kiwi opened its huge environmental store outside Oslo in spring.
Here they drilled after heat, they have been working actively with the goods receipt, they have covered the roof with solar panels and uses only environmentally friendly materials. In addition, the store has a wider range of organic products than normal.
Just as Rema used store on Kroppanmarka outside Trondheim which test store, this store is a test shop for Norway, which owns discount chain Kiwi. They will use the one that works most of the shops they build the next few years.
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