Discount War is about to pick up towards Easter. Rema own Odd Reitan believes balance between budget items and good selection is an art, writes Dagens Næringsliv.
– We have promised our customers to have the lowest prices, and we will hold, says Reitan told the newspaper, and believes it is important to “tune” the range of products for the lowest price.
Reitangruppen let this week presents its figures for 2015, where they could demonstrate an increase in turnover of four billion to 85 billion. The surplus totaled roughly three billion.
Group’s major cash cow, Rema 1000, it was according to the newspaper still a complex year. Although Rema sales of groceries by 5.2 billion last year, was the existing Rema stores in Norway a piece behind growth target.
– I am most proud that margins in the store are kept. Despite a price war during the autumn and at Christmas, we are able to control in this way, says Reitan, Noting that the price war is about to tighten again towards Easter. In stores, the price of Tidbits continues to set down and Easter bestsellers are highlighted.
– Since Christmas and in connection with price changes from suppliers on 1 February, then scowled one bit at each other. Now it full throttle again.
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