Former TV 2-top Trond Kvernstrøm and former head of the advertising agency SMFB, Christian Steen, joining together to create a new agency. The new agency that will combine “the best from advertising and tv” has been named The Oslo Company.
- We want to create a new and different agency, which combines the best from advertising and tv-manufacturing industry. We have experience from all sides of the table, and share some common thoughts about what is required in a new mediehverdag. The goal is to build a creative hybridbyrå ability to create amazing ideas, concepts and stories for both advertisers and media houses, ” says Trond Kvernstrøm.
There are two industry”stars” who are now joining together. Trond Kvernstrøm have as the commander and co-founder of tv production company Monster and, not least, the job as director of TV 2 with responsibility for the program and the channel has been very visible on the Norwegian mediescenen.
Christian Steen on his side has been a clear voice in the Norwegian reklamedebatten as byråleder in the SMFB, the advertising agency that has been the closest to competing with the nation’s best advertising agency the last few years, Try advertising Agency.
- Should you make annonsørfinansiert content for the tv channel?
- No, we shall not make tv shows with advertisers as sponsors. But all be it the media, or the advertisers need to produce more content on their own surfaces. The new agency, our will, therefore, have great produksjonskraft and great creative force, ” says Christian Steen.
Chip fell in place
Even though the two come from each side of industry, it is also a common feature with the two. Both said namely surprising up their positions in, respectively, CHANNELS 2 and SMFB earlier in the year. The conversations the two in between should have started up in the summer after that Christian Steen resigned his position as head of the advertising agency SMFB right before the summer, after ten years at the agency.
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After the summer I’ve been fortunate to have the opportunity to meet many exciting people in the Norwegian media and communication industry. It has been horrible many cups of coffee, as a rule, on one of the violently many Espresso Houseene in the city. I think I go in the one with the interior which now, and get gullkort soon! One conversation stood out, it was with Trond, over a cup of green tea and took place at the Eckers Coffee shop. In the conversation, dropped the pieces in place, and the germ of the partnership were sown, ” says Steen
Forward, the two build up a completely new, and they believe is a totally “modern agency” from the ground up.
Advertisers and media houses have complementary challenges. On each side is the big challenge to engage and hold on to restless consumers with their message and content, ” says Steen.
- So this is neither a traditional advertising agency or a traditional tv production company?
- We will deliver to both the media houses and advertisers, but in the synergies it Kvernstrøm are good at and what I’m good at. Advertisers need to think more like media houses and media houses need to think more like advertisers. In this interface, we want to create synergies and value for our clients,
- I think the time to establish such a hybrid agency, as we see, for us, is pretty good, ” says Steen about his new tv and reklameselskap.
- Found a soulmate
- That advertisers must begin to think that the media is not a revolutionary right?
not necessarily. But we believe the timing to start up something like this right now is correct. All have though it, but there is no one who takes the consequences of it fully, be it the media, advertising agencies or media agencies.
- What tv can learn from advertising industry?
- Stop thinking linearly, but across multiple media platforms and create concepts that are more engaging outside of their regular sendeflate. Advertisers are much more on here to think about different ways and across many channels.
- And what you can and the advertising industry learn from tv?
- Think good content in more than 30 or 60 seconds and there to tell a good story in a more comprehensive way.
And it was not possible to get to the SMFB?
For me was the about to think a little again and reboot for myself. Now I have also found a soulmate in Thomas Kvernstrøm.
- Not “a wily plan”
according to Steen and Kvernstrøm is not the new partnership is a consequence of a “subtle plan”.
- No, it is not there. It tumbled into a lot of phones after that I stopped and one of them that called and that I had conversation with was Thomas. Now for the time happens things quickly and often unpredictably, and it occurs possibilities no one has thought of, or were aware existed. Suddenly the skilled people that you respect and immediately want to work with, ” says Steen.
Kvernstrøm says he will stay the course until he ends in the CHANNELS 2. Until then, Christian Steen and a bunch of four-five employees be the core of the new agency which will be fully operational already Monday 10. October.
For my part, I am extremely keen to focus 100 per cent on the TV 2 until christmas. I want to contribute as best I can in the demanding period 2 TV’s inside. Christian and his gang will immediately take hold of the tasks the agency has received the request, without my involvement, ” says Trond Kvernstrøm
Dropped Steen & Kvernstrøm
Steen doesn’t want to tell who has begun to work in the new agency, who has been named The Oslo Company and not the customers to the agency to work with.
- That I must be allowed to come back to, ” he says.
- How large are you about a half or a whole year of time?
I don’t know. We will take this project project. The goal now is to get with many talented and committed people together to create good communication and good concepts also have fun at work, ” says Steen.
- The Oslo Company – why the name?
- initially I was enthusiastic to call the agency, Steen & Kvernstrøm, but it seems Trond was terribly stupid, and after thinking a bit on it, so he had the right, ” says Steen.
Thus, it was never something advertising and mediebransjens response to Steen&(Grinder)Power.
- We thought not much more about it because the name was not so important. In our discussions was the agency, therefore, only described as “The Company”, and when the lawyer suddenly ask “what should the company be called?”, so says one of us “we call it the Oslo Company”. It worked quite fine.
the Need to continue with it one can
The Oslo Company will be owned 50/50 by the founders, Trond H. Kvernstrøm and Christian Steen. Steen will take on the role of managing director.
- We simply want to create a decent good agency, where people have fun and the industry’s greatest talents can get flourish. From experience we know that it will be demanding and take the time to create such an agency. But I am looking forward enormously to embark on the task together with Trond, ” says Steen.
Why is this agency to succeed?
I think the time to establish such a hybrid agency, as we see, for us, is pretty good.
There is an ever increasing need for engaging concepts with moving images. Also, we now have come to a point where everyone in the industry, both media, clients and agencies, need to think differently in relation to how we work and collaborate, ” says the former SMFB-boss.
- So you get to compete with your old friends at SMFB and the other the advertising agencies still?
- Yes, I to the it. You have to continue with it, ” says Steen.
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