Running into in Africa – Today’s Business

Delingsøkonomi

Delingsøkonomien is on full speed into Africa. Ebi Atawodi, head of Uber in Nigeria, believes the new economy fits Africa like a glove.

Published: 30.10.2016 — 19:27 Updated: 30.10.2016 — 20:36

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– Delingsøkonomi fits perfectly in Africa, ” says Ebi Atawodi, head of the transport company Uber in Nigeria and other West Africa.

She leads one of the fastest growing companies in the country Nigeria, Africa’s most populous country. Just two years after its inception passed the Uber in the summer a million travel only in Lagos, Nigerias forretningshovedstad and largest city.

• Business models and initiatives based on horizontal networks and participation.
• the Economy is based on distributed power and trust within the community.
• the Border between producer and consumer is blurred. These communities meet and interact usually on social media on the inter – net and by the use of mobile apps.
• Companies in the delingsøkonomien set website and mobile application, often free, is available to the providers and buyers, and this is often integrated with a payment solution. Companies are often financed by charging a certain percent of transactions.
• transaction costs are generally much lower than in the traditional economy.
• Companies operate in a legal gray area with respect to taxes, employer responsibilities, insurance, etc.
• accommodation services like Airbnb and transport service Uber is among the most well-known. There are also a number of non-commercial sharing services, among other things, within cohesiveness and other exchange of goods and services.

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Atawodi says Uber and other companies within the new delingsøkonomien experiencing tremendous growth in the fast growing african big cities.

Infrastruktureffektivt

Atawodi pull forward several reasons why Uber is good for Africa:

Existing and often inadequate infrastructure is exploited to the fullest by filling all the seats in the car.

Cheap and easy to get started. You just need a car and a smartphone, something that today is common to have in african cities.

Public transport and the metro is often poorly developed.

Economic growth leads to increased transport requirements.

Fast-growing kjøpesterk the middle class.

Large population growth and urbanization.

Convergence provides less emissions and pollution.

• Convergence –in/shuttle service that started in San Francisco in 2009.
• Ordering and payment happen through a mobile app.
• do not Own their own cars. Both professional and private drivers can register and run missions through the service.
• Uber stands for billing and takes a percentage of the transactions.
• Per august 2016 available in 66 countries and over 500 cities.
• Controversial and banned in several countries, including Norway. In particular the existing taxi and transport companies are the opponents of companies like Uber that challenge their market dominance.

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– The ten fastest growing large cities in the world are in Africa. There is not space in the towns and cities that all run their own car. Uber and delingsøkonomien do that we take advantage of the infrastructure and the limited resources to the maximum, ” says Atawodi.

Uber is currently in place in african countries such as Nigeria, South Africa, Kenya and Ghana. The next step is the establishment in the many French-language countries in West Africa.

When will the initial public offering?

Ubers chief and co-founder Travis Kalanick has in several years now get questions about when Uber should is listed. Most recently at a conference in San Francisco earlier this month.

the Uber-chief Travis Kalanick.

– Uber is like a teenager, it is just too early, said Kalanick, according to Bloomberg.

Uber is today valued at barely 70 billion dollars (around 575 billion). An ipo will do Kalanick and co-founder and chairman Garrett Camp to mangemilliardærer, in dollars.

See three good reasons

Delingsøkonomiekspert Tor W. Andreassen, professor at the NHH in Bergen, buys a lot of conversation to Atawodi. He believes there are three good reasons why a company like Uber is a good thing, perhaps especially in Africa.

first, it can Do better the utilisation rate for the total fleet. Moreover, it can help to equalize the economic disparity, at that småkapitalister that vehicle owners can put death capital in the work.

finally believe the Album is that a company like Uber will be able to make a green contribution through the coordination and better utilisation of vehicles leads to less pollution, and can reduce the need for even more cars.

– Better utilization can only be good for the community and the environment, and it will contribute to increased income for the community as a whole, ” he says.