Two of Norway’s largest banks, announcing on Thursday that they are working together on mobilbetalingstjenesten MobilePay. So far, Danske Bank stood alone in the betting.
the Alliance includes both Denmark and Norway. MobilPay was launched before Vipps, but then in the country of Danske Bank. In Denmark, the service is by far the largest and has increased in popularity.
Here at home is MobilePay, the biggest challenger to the market leader Vipps, Norway’s largest bank DNB is behind. Another important actor is mCash, SpareBank 1 Gruppen acquired last year. There are also smaller players, Strex, which is owned by Telia and Telenor.
In the battle to win the mobilbetalingsmarkedet will Danske Bank and Nordea also have the Danish, Norwegian and Finnish banks on the team.
INVITED the SWEDES ON MOBILFEST: Chief Trond F. Mellingsæter in Danske Bank Norway with the Swedish storbanken Nordea in MobilPay initiative.
– With MobilePay we have the opportunity to provide nordic users and businesses one of the world’s most developed mobile payment systems. New bankpartnere with direct client contact will strengthen the distribution and at the same time, MobilePay increased muscle power to accelerate innovation, so that we can ensure the absolute best user experience, ” says Danske Bank’s country manager in Norway, Trond F. Mellingsæter, in a press release.
Nordea Norway-chief Snorre Storset is satisfied with securing their private and business customers access to what he describes as “the market’s best solutions in the field of mobile payment”.
– Mobile payment solutions has quickly become very popular, and we see great innovation in relation to new applications. It is essential that the bankbransjen now manages to find common solutions, to the benefit of customers, business and the community, ” says Snorre Storset.
None of the services require that you are a customer of the bank or the company that stands behind the service. All services allow you to transfer money to friends and private individuals who use the same app.
Vipps:
- Over 40 per cent of Norway’s population uses Vipps in one form or another. Of the 2 million who have downloaded the app, uses 1.6 million the active.
- Offer a separate app for businesses and one for individuals. Both the companies, organizations, sports teams and fundraising can use the service.
- Offer payment at selected online stores.
MobilePay:
- Launched in Denmark in 2013 and Norway in 2015. Used in the day of 3.1 million people and over 27,000 businesses
- Is downloaded by 300,000 in Norway
- Can be used in a 1,200 kiosks and shops, as well as selected online stores and the app’s that are NICE and RuterBillett
- Offers its own enterprise-class with the app, and billing specifically aimed at small and medium-sized businesses
- Launching soon own kortterminaler with MobilePay built-in
mCash:
- Can be used in selected shops and online stores
- Over 2.000 clubs and associations use the service
Sources: DNB, Nordea, Danske Bank, SpareBank 1 Gruppen
More than vennebetaling
basically, it was vennebetaling and transfer small amounts from person to person was the most important service Vipps and MobilePay could offer.
the Services means that you no longer need to remember your account number, since everything is based on the phone number of the user.
After each has both Vipps and MobilePay extended the offer of his powerful, so that businesses and organizations can use the services. It has opened for that among other things can use the mobile app’one to pay for them in stores, transfer money to charities or pay sports teams for waffles on the community.
Both the NSB and kollektivselskapet Glass deal for example, customers to pay for tickets and railcards with the Vipps and MobilePay in their apps. In addition, DNB launched a solution for paying with Vipps in different online stores.
DNB has also allied itself with the drosjeæringen so that you can pay for the trip via Taxifix-app’.
Reitan Group has entered into a collaboration with MobilePay, which makes it possible to pay with the service in a number of 7-Eleven and Narvesen kiosks.
At the service mCash can be entered into agreements with, among others, the Bunnpris, Burger King, G-Sport and Moods of Norway.
According to the Danske Bank it will soon own the payment terminals (kortmaskiner) which both take bank and credit cards, and MobilePay payments. Today, the service is based on a separate QR-code which is placed at the side of the kortmaskinen.
Pressure prices
Although it is DNBs Vipps-service that still is the greatest in the market, has MobilePays entry increased competitive pressure in the market.
DNB took originally paid for all transfers to different tariffs, depending on the amount. Danske Bank, however, made its service free to the consumer, and it wasn’t long before the DNB came after.
that Nordea goes into the MobilePay initiative does not change the prices to the customers. The banks expect, however, that they will be able to give better rates to companies that use the services and that the operation of the system will be cheaper because you get a larger scale on it.
Even if the users do not pay anything for the service directly, as there are costs involved. Several people have pointed out that by basing the service on the customers bank or credit card, is the cost higher than using the Norwegian banks ‘ own payment system Bank Axept. Norges Bank has also pointed out the importance of low costs in order to have an efficient payment system.
Visa, MasterCard and American Express to namely, have his commission when kortsystemene your information is used, and these are higher than when payments go over the banks ‘ own Bank Axept system (used when you use your atm card and not their credit card).
When customers do not pay anything when they use MobilePay or Vipps accrue still kortgebyrer that the banks must cover into in one way or another. When one pays for itself in the shop, this can be covered by the fact that the shops have to pay part or all of the fee, but when you pay between friends, it is the bank itself who must take the cost.
How banks will respond to this over time, and how they will recoup these costs is unknown.
In connection with that you invite more banks into the MobilePay initiative should now be organised as a separate subsidiary of Danske Bank with an independent board of directors.
No comments:
Post a Comment