– We see that some of the nordic products have a high status in large parts of Asia, and especially in China. It is considered to be of good quality, healthy and good for you. In China, there has also been some food scandals, which has led to the chinese consumers and the chinese middle class is demanding products that are good for them, ” says president and ceo Peter A. Ruzicka in the River to E24.
Tuesday reported merkevarekonsernet for the third quarter, and in that regard, it was also presented an update on the company’s planned entry into the chinese market.
Here the River from the start to offer 25 goods, and it is like Ruzicka are on health and quality that is in focus.
ALERTS CHINA-FOCUS: president and Ceo Peter A. Ruzicka in the River.
Thus, the stage was set for that the chinese will soon start your day with a dose of Møller’s cod liver oil, eating jam from “The old fabrik”, to assume the Danish multivitamins and enjoy themselves with the Ballerina biscuits.
Chinese giant
It is clear that of course it is difficult for european manufacturers to compete on price with chinese manufacturers, but we can offer something different: unique products that correspond with health, health, purity, and so on, ” says Ruzicka.
the Goods will be sold through Alibaba-since Tmall, which is the chinese gigantens trading platform aimed directly at consumers.
The potential audience that is reached through this page is almost incomprehensibly large, seen with nordic eyes:
Tmall has a market share of web-based business-to-consumer sales in the vast chinese market at 58 percent (Statista, 2015).
Demanding market
however, It is not just a walk in the park to enter the chinese market, which is very different from the western and is considered to be particularly demanding. Among other things, Peppes Pizza is attempted to be launched in the country, without success.
Ruzicka believes that the River has done homework.
of course, We have partners in China, and select to find out which products we think may be right for the chinese market. If you go into the pages, you will see that there is a lot of omega 3, Møller’s tran, and so on. It is clear, there will never be a very wide “range” of Orkla’s products in China, but we choose what we think is relevant for the chinese consumer, ” he says.
During the kvartalspresentasjonen was it that the goal with the imminent launch first and foremost is to learn the chinese market and chinese consumers to know. The river did not look very high sales figures in the short term.
questions from the audience about where the River is in China for five years, responding Ruzicak the following:
Good question.
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