Seriegründer Ivar Kroghrud has sold the companies of its several hundred million. Now he bets large again, without a large krigskasse, but with the help of an army of freelancers. It gets LO to react.
Kroghrud is together with, among others, former ceo of Questback Norway, Andreas Gulliksen, in time with enough of a bet, called the JobAssigner. The company has offices in Oslo and Stockholm, and aims to be 25-30 employees at the end of the year.
DN have written in the past that Kroghrud and his former co-founder Ståle Løvbukten got 110 million when the Admincontrol was bought up in 2015, while they sold Questback to oppkjøpsfondet Reiten and co. for around a quarter of a billion dollars in 2008.
Set print jobs
JobAssigner is a platform where companies can put out office work that takes unnecessary time and can be solved equally well or better by others than yourself.
Kroghrud aim at management levels, and provides the following examples of the work you can put out to freelancers in other parts of the world: Designjobber, powerpoint presentations, translations, web research, search engine optimization and the like.
Several similar businesses have emerged in the last few years, including the Norwegian platform Konsus, who recently got into Slack as a prestigious investor.
Freelancers is a huge ressurspool, but the way it is today is gjennomsnittskvaliteten on a randomly selected freelancer very bad. The best are very good, they are well hidden. We try to offer the top one percent of freelancers, through to build a database with those we know are flinkest, ” says Kroghrud.
Asia and Africa
JobAssigner puts customers in contact with one of their own Norwegian or Swedish project leaders, which takes the entire dialogue, moreover, with frilanseren, which often operates in a different time zone – for example in Asia or Africa. For the job take the company 300 million in an hour, where the money goes to the frilanseren and the company itself.
” We’re trying to pay freelancers a competitive hourly rate – or better than what they’re used to getting. At the same time, it is the case that freelancers are in a difficult competitive situation on the ports that are now, and you have to put down many hours of work in order to win a mission, ” says Kroghrud.
He has not been getting big reactions on the business model.
salary levels are naturally lower in India, the Philippines, or in Serbia than it is in Norway. We pay our people market wages in their markets, and when we have established a solid relationship with a good supplier, we pay more. Even more important is that we give our hand-picked experts a fixed stream of tasks. It puts freelancers very much appreciated.
LO skeptical
But arbeidstagerorganisasjonen LO is concerned over the development JobAssigner is a part of.
– it is important For us to keep on that the people shall have the right on fixed, whole and well-paid jobs with a distinct employer. There are obvious challenges with a more unsafe workplace. This is a development we have seen in a long time, not only that more and more a looser attachment to the labour market, but several companies outsources tasks and organize themselves away from the employer responsibilities in other ways, including through digital platforms, ” says LO-secretary, Trude Tinnlund.
She questions the business model of JobAssigner.
I wonder also how big percentage that goes to the frilanseren, and the proportion that goes to the company in this case. The new digital plattformøkonomien to facilitate the dumping of wages and working conditions. It is a development we want to stop, ” says Tinnlund.
– LO is afraid of change
Kroghrud emphasizes that the norwegians are highly educated and very competent – but also expensive in operation.
– LO is afraid of change, while I am afraid of lack of change. If all the Norwegian knowledge workers can use their working time on value-added, intensive tasks, so are we on the right path. Everything else can in principle be set off to the other who can deliver quality at much lower cost, ” says Kroghrud, and continues:
This is good in the economic sense, but also good for the Norwegian knowledge workers who are motivated to do what they do best. In addition, it is good for our freelancers. They come mainly from countries outside Western Europe and the united STATES, where the wage levels for this type of work is from the double to the tidobbelte of an average income, he says.
Read also: Gründeropprør against the politicians
Read also: Telenor-boss with the support of the founder-the uprising
No comments:
Post a Comment