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The kinesiskutviklede app Meitu provides narrower faces, lengthens the legs and gives a perfect skin in photos. Now the holding company is listed in one of the largest teknologibørsnoteringene of many years in Hong Kong.
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Meitus business concept is to “make the world more beautiful”. The business idea is worth 45 billion. The holding company has received the go-ahead from the Hong Kong stock exchange to make clear a børsprospekt and a subsequent placement prior to the initial public offering.
A billion downloads
the Company is most known for the app Meitu which allows users to easily “improve” the pictures and appear to be closely skjønnhetsidealet many try to live up to on social media.
the App has over 450 million active users each month. The service is installed on many smartphones sold by chinese companies and are free. The company has used famous actors like Angelababy to promote your app and company.
– By increasing the number of users in a cost-effective way, we are determined to develop Meitu to offer a portfolio of innovative photo apps and working with several companies as a part of skjønnhetsøkosystemet our. This will help to increase revenue, ” says founder Cai Wensheng.
This will be the largest ipo of a chinese company since Alibaba went to the stock exchange in New York city for over two years ago. It is almost ten years since a company was listed in Hong Kong with a greater valuation.
Meitu expects to collect about six billion dollars in a share issue, and get a market capitalisation of around 45 billion.
Founder Cai Wensheng is optimistic.
– There are not many companies in the world that has a billion downloads, so we have, ” he said recently.
Large loss
Meitu giving away the app for free. Similar companies have as a rule been purchased by the chinese teknologigigantene before they have been given the opportunity to be listed.
According to the analyseselskapet Iresearch gets over 50 percent of all pictures published on social network places in China treated of Meitu before publication.
Børsprospektet shows that Meitu had a negative result of 2.5 billion in the first half of the year. This is expected to continue at least out to 2017.
– Although we still experience the loss increasing revenues and operating margins. We are optimistic for the future, says the cfo, Ngan King-leung South China Morning Post.
Meitu have tried to collect the revenue from the sale of smartphones, according to the company. They have a microscopic market share. A third of the capital they expect to acquire in the offering shall go to develop smartphones and production capacity.
the Company sold under 30.000 smartphones in the first half of the year in China, according to analyseselskapet Canalys. In total, it sold over 200 million smartphones in six months, giving a market share of under 0.02 percent.
Motesamarbeid
Meitu is a well-known brand name in China and the service is available on over one billion smartphones in 26 countries in Asia. The chief financial officer says that they hope that existing users will be shareholders.
Companies are positioning themselves as if they have a skjønnhetsøkosystem within social networks and e-commerce. It is far from the truth, says finansprofessor Jeffrey Towson at the Peking University to the South China Morning Post.
He believes, however, there is the potential to find in programvaretjenestene for the company.
the Company has recently entered into a cooperation agreement with the French kosmetikkselskapet Chanel where the company’s products will be offered through the app. By making digital changes to images, users will get suggestions on what types of make-up in order to get similar result.
– They have a very focused user group, consisting of young women. It makes the company very interesting for fashion brands, ” says analyst Wang Xiaofeng at markedsanalyseselskapet Forrester to the Financial Times.
Markets
Børsoppgangen continues in Asia. The key index Nikkei 225 at the Tokyo stock exchange has risen by over 0.8 per cent and is now at the årsbeste for 2016. The last four weeks, after Donald Trump was selected as the Us president, has risen by 14.8 per cent.
the oil price has risen slightly in asian trading on Thursday morning after it continued to fall on Wednesday.
Revised statistics for the third quarter shows that activity in Japan were lower than previously estimated.
The årsjusterte economic growth was on Thursday revised down from 2.2 per cent to 1.3 per cent for the quarter.
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