Wednesday, January 28, 2015

Artists must earn money in new ways – Aftenposten

Artists must earn money in new ways – Aftenposten

Yesterday handed over investigation leader Vigdis Moe Skarstein report on artist-economy Culture Thorhild Widvey.

– It is a good report which shows the evolution of the artist’s role. It shows that many artists spend less time on their artistic production and more on related work. It may mean moving towards an entrepreneurial role. Or it could mean that society uses artists more than before, says Knut Schreiner.

The guitarist from Turbonegro have participated in the reference sample that has contributed to this report.

The report “Maitres autonomy and art economy “charting artists economy and discusses how the private sector of the art market can be developed in areas such as digitization, copyright and entreprenørskap.Tidligere National Librarian Vigdis Moe Skarstein has led efforts report. She had with her a reference there also active artists participated.

– Is there a professionalization of the artist’s role we see here?

– Yes and no. The report does not say that artists must become more commercial, but it looks at them including in light of the digital development. There impose themselves a situation that affects all parts of the arts and the artist becomes more accountable in their relationship with their own finances, explains Schreiner.

The report states that digitalization affects artists funding opportunities and revenue streams. To remedy this recommended amendments to the Copyright Act so that it also ensures the artist revenues in the digital world. Also recommended more marketing through local and regional competences centers and a separate instance to ensure good cultural politics.



Applause

The chair in Norwegian Craftsmen (HK), Lise Stang Lund, believes it is important that the Copyright Act be revised so that artworks are not exploited and that severance pay is also secured in a digital world. And that it is feasible.

– The Copyright Act is the most important tool we have. I am very glad that Skarstein suggest right to equitable remuneration for artists. Our model is German legislation. Where is the court mandatory.

– You see that artists must spend much more time on work related to the art, such as jury duty and committee meetings. This offset the decline in revenues from the art itself. Is this a lucky development?

– No. All revenue is good revenue, and many artists are multi-taskere. It is very important that the community facilitates fulltime artists, but not everyone can be Munch – there must be room for both types.

– It calls for more entrepreneurship and accountability of the individual artist. Has been a bit lazy artists considering promoting themselves?

– I think not, artists are working like crazy all the time. But it has been too little focus on this in educational institutions. Schools may be better to equip us to seize and create opportunities.



Generation fulfillment

The report clarifies the factors that affect revenue to artists, but gives no answer on whether it is an overproduction of artists in Norway.

– educated for many artists at Norwegian institutions?

– We do not take a position on the report, but it came out in several discussions. Generally, we have a generation where one has seen much fulfillment among young people, says Schreiner and highlights the film industry and popular music as areas that illustrate the production.

– In Norway the annual output 700 sheets, in Sweden about half .

Lise Stang Lund believes it is certainly not trained for many.

– Norway needs many different artists. The problem is not that it created, are not in demand, but that one does not get paid for it created. For visual artists solution lies in the pilot project Exhibition Fees, which has a foot in the Treasury. Our ambition is a major reform in the field.

Culture Widwey nor agree that it educates many artists.

– I do not think we have, but we have a pervasive need for digital understanding. The study shows that few saw themselves as entrepreneurs. The young people have a different approach to living from art, says Widwey.

– The main thing is to lift the art and art politics own area. Notions of cultural policy will contribute to better conditions for that art is seen, says Widwey.

Published: 28th of January. 2015 9:35 p.m.

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