Confidence world leaders fail – Aftenposten

Confidence world leaders fail – Aftenposten

advisory and communications giant Edelman refers to several events in 2014 that have weakened the trust of leaders in many countries:

• The spread of the Ebola virus in Africa
• Malaysia Airlines plane that disappeared
• Flykatastrofen over Ukraine
• Violation of data security including hit Sony
• Messages about rigging of exchange rates from six global banks
• Arrests of peaks in the Chinese Communist Party.

– There has been an alarming decline in confidence in all institutions as a result of the many unforeseen and unimaginable events in 2014, said Richard Edelman, who heads the company that bears his name.

Edelman Trust Barometer come every year and often get broad coverage in several countries.

The decline has not halted

– It is well little to suggest that the decline in confidence has stalled so far in 2015, says Dinamo boss Hølje Tefre, head Edel Mans partner in Norway, Aftenposten.

The worldwide survey show that confidence in government, business, media and non-governmental organizations is now below 50 percent in the general population in two-thirds of the countries including USA, UK, Germany and Japan.

Among the most educated part, often with high income, confidence just under 50 percent.

Barometer saw for the first time in years the relationship between trust and innovation, and the result shows that trust issues leads to increased skepticism technological innovations.

The majority of respondents believe innovation moving too fast (51 percent) and that innovation is driven by greed (54 percent) and desire growth from industry (66 percent).

Only 24 percent responded that they believe innovation is based on a desire to make the world a better place.

– not enough innovations

Richard Edelman is concerned.

– Innovation should be a trustworthy factor, but the survey shows the opposite. It is no longer enough to come up with innovations – companies must also show that innovations are safe, contributes to social and personal benefits and puts privacy paramount, says Edelman.

More than half (55 percent) believe sector did not perform sufficiently thorough tests considering innovations. Consumers also wants stricter regulation of the industry sector (46 percent), but only half trust the government implement appropriate regulations across most major industries in the survey.

Norwegians comfort zone

-How is Norway depends?

-Tilliten to public institutions in this country is higher than what we see further south in Europe, says Dinamo boss Tefre.

But also with us, we see a tendency that confidence to the private sector is no longer the same as it has been previously. And we are skeptical of everything that smacks of innovations, or innovation. Many of us perceive the new as an attack on us, either the wallet or something else. We’ve had a good many years, with a pretty prosperity, and would like to continue with it, says Tefre.

-So Norwegians are konfortsonen and would like to be still there?

– Yes, you could say, says Tefre.

Published : 23st of Jan. 2015 10:56 p.m.