In nearly two years, Jens Ulltveit-moe’s serveringskonsern Umoe Restaurants and dagligvaregiganten It worked to turn Peppes pizza and Dolly Dimples together into a giant with 800-900 million in revenue, writes DN.
Now Norwegian trade and industry minister Monica Maeland rejected the complaint from fusjonspartnerne.
A merger would negate the competition between the two, and this will motivate to increased prices. Other participants in the industry will have little opportunity to discipline the new entrant, it is stated in the rationale from the ministry, according to the newspaper.
the Ceo of Umoe Restaurants, Sverre Helno, says to DN that he is critical of the decision.
– We are the disagree in the assessment of the ministry and the Competition authority have made about the competition in the pizza – and restaurantmarkedet. It is fundamental different view of how the market works and the conditions of competition, ” says Helno to DN.
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