On a question from Aftenposten about what has made him the leader he is today, it comes quickly;
– It must be the failure internet initiative to Rema 1000 in 1997. It was traumatic says Ole Robert Reitan said.
– I really thought that it would be possible to sell food on the internet and deliver the goods home to people. I put my head on the block and used all my power selling to convince the organization that this was the right thing to do. People stopped in competing businesses to start working for me, I was just so insanely cocksure, says Reitan Aftenposten.
He says that he completed the project, which according to himself “face properly.”
– In one day we had a board meeting where we decided to liquidate, we had an open meeting, and I traveled through all the offices in Norway and told 130 people that they no longer had a job, says Reitan.
He admits it was tough as 25-year-old to see the front of the DN “Total failure of Reitan jr.”.
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