Friday last week launched the largest wine importer Vingruppen and the company Arcus Wine Brands cardboard wine “Ruby Zin” in Vinmonopolet shelves.
The red wine “Ruby Zin” is specifically designed for Swedish palates. And in 2013 was 23,000 liters of wine exported to Sweden, and exports have increased by 25 times. Last year exported company 613,500 liters of the same product.
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– This year we expect to sell 800,000 liters of “Ruby Zin” . Including sales of “Falling Feather,” we will together export about one million liters of wine to Sweden this year, says Øystein Gogstad-Andersen, CEO Arcus Wine Brands DN in an article on the Norwegian export success on Friday.
Last year was eksportvinsalget of 23 million Swedish kronor. Overall, sales of the two “Norwegian” wine products in Sweden 770,000 liters in 2015.
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