Toppdesignere from the automotive sector provides a powerful boost for the Norwegian ovnsprodusenter. – All like it right away, whether they are from the USA or Korea, ” says Mill manager Philip Bryn-Haugland.
It could remind a bit of a flop when the Norwegian ovnsprodusenten Million in the last year did thrust against the american market on a large trade show in Chicago. But then put a bunch of giant Sears down with commercial director Ane Bryn-Haugland at lunch.
I thought I got to tell a bad joke first to get their attention and then tell about the Mill in one minute. When they said they would come by our booth I thought that they probably said it to get rid of me. But they came, and now sold we at Sears, ” she says.
Butikkgiganten Sears let himself convince of the design, and several other u.s. giants have taken them into the assortment, including Home Depot, Costco and Walmart. Central models are designed by Bård Eker, who among other things is known as the designer behind the supercar Koenigsegg.
no Matter where we go so this design is nothing new. We see that very many consumers upload photos of the Mill ovens their social media. It is the first time we have seen stoves uploaded on Instagram, ” says Bryn-Haugland.
the Turnover has increased sharply from 77 million in 2015, to around 130 million in 2016. The company began to sell their own stoves in 2012.
Founded by the Cato Eyebrows in the 1992 Novaplan, and ran among other things, the import of ovens.
Started with their own products and design under the name of the Mill in 2012.
– Sold to four countries in august 2015 – is now in 22, including the united STATES, Canada, Japan and South Korea. Exports outside the Nordic region increased from 4 million in 2015 to around 25 million in 2016.
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Two bildesignere
the Mill is a small family business, and has roots back to 1992, when Cato Bryn started with different agencies and import, among other things, of the stoves. But the company is totally changed after his son Philip Bryn-Haugland came into in 2010.
I saw that very little had happened with the appearance on the stoves in very many years, although interior design or else had developed, ” he says.
He designed even the company’s first stove under the brand name Million, while Eker was to design the next.
Roughly in the same period began the competitor Adax to post about his strategy, from focusing mostly on the function to work much more with the design, not least with the help of designguruen Day Hareide, former sjefdesigner in the Saab.
– the Design was much better then Day and his team came in. Mill has been kjempeflinke, but has grown at someone else’s expense, not ours, ” says Lars G., Otterlei, chairman of the board and one of the owners in the Adax.
Norwegian Adax, which has been around since 1948, increased turnover by around nok 40 million in the last year, and the country around 190 million, ” says Otterlei, who think the market overall has not grown. He says they had to bet on the design to not be skviset out of the cheap chinese manufacturers. He finds that this works in other countries, and estimates that 30 to 40 per cent of the turnover of their coming from countries outside the Nordic region. The company received the award for design excellence in 2008 for ovnserien Neo.
Inside online – in the shop
Mill are now sold in 22 countries, and the hope of a powerful revenue increase going forward. In South Korea were their first two deliveries of a total of 7500 heaters, torn away on two weeks in the year. In the year they bet the 50,000 units. In the united STATES are currently inside many of the stores online stores, but not in the physical stores. Entry where can provide large volumes, and in those days the plans are made already for next season, ” says Philip Bryn-Haugland.
for example, If you are coming in as kampanjevare on Black Friday at home Depot I will assume that it is large, he says.
In spite of the professional designhjelp he is very involved in how the products should look and appear to be in the shop. And he already has plans ready for the products to come with the next five years.
Three of ten in the family
the Mill is still a very small company, on the way to becoming ten employees. Three of these are in the close family. His father Cato Bryn jobs still in the company, and his contacts among manufacturers and chains have given the company a clear advantage. Philip Bryn-Haugland came in 2010, and the chairman of the company. He is also married with Ane Bryn-Haugland, that came in 2015.
We were clear on that working with the family either is very good, otherwise not. I think you notice pretty fast, and it has gone very smoothly, ” she says.
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